The Latest b4b News and Marketing Industry Insights

A sustainable website prioritises performance, efficiency, and long-term value. It uses fewer resources, runs smoothly under pressure, and minimises environmental impact across its lifecycle. Thoughtful design and development choices reduce page weight, improve load speed, and support a stable user experience on every device and connection.Digital services now form a measurable part of an organisation’s […]

Struggling to generate quality leads or sales online? You’re not alone. Many businesses face the challenge of standing out in an increasingly crowded digital marketplace. With organic reach declining across search engines and social platforms, businesses need faster, more predictable ways to reach their target audience.That’s where pay-per-click advertising comes in. Unlike traditional marketing channels […]

Darkness falls across the land . . . but at b4b, we rise with cameras and keyboards in hand. October had us conjuring up client success stories and hosting networking nights that were anything but dead quiet. From STAC’s standout strategy to Bizpedia’s BTS action and some pet-friendly socials, we’ve been frightfully busy. Our team have […]

Poole-based digital marketing and software agency, b4b, is celebrating the success of one of its clients after their mobile app, built by b4b’s expert software team, achieved a major milestone by securing an £80,000 investment split between all five Dragons on the BBC’s hit programme Dragon’s Den.Snowball is an innovative mobile app for iOS and […]

Google Analytics is a free tool that offers digital marketers in-depth insights into how their website performs. It monitors everything, from website traffic to user behaviour. It also helps marketers track conversions and fine-tune their campaigns.Yet, with all the data Google Analytics provides, knowing how to use it with Search Engine Optimisation (SEO) is essential […]

As the festive season approaches, UK businesses have a prime opportunity to engage customers and boost sales. With the right social media strategies, you can create memorable experiences that resonate with your audience. Here are some expert tips from b4b’s social media marketing team to help you make the most of this festive period.1. Start […]

At b4b, we often hear businesses use the terms marketing and advertising as if they’re interchangeable. While they’re closely connected, they serve distinct purposes and require different strategies – especially if you’re aiming for long-term, sustainable success.Understanding the difference between the two isn’t just a matter of semantics. It’s a strategic advantage that helps businesses […]

September signalled the shift to shorter days and cooler nights, but at b4b the pace only picked up. We launched shiny new websites, captured events at DSEI London and Fullerians RFC, and set sail for our summer party before docking at the Southampton Boat Show. Between fresh app prototypes and a fair few workiversaries worth cheering, […]

Imagine looking for life-changing advice on medical treatment, financial planning, or legal issues. What if you stumbled upon inaccurate or misleading content? The consequences could be catastrophic. This is where YMYL (Your Money or Your Life) content comes in.Originally, “Your Money or Your Life” was a threat used by highwaymen, offering victims the choice between […]

You’re on your lunch break. One hand on your phone, the other on a sandwich. Static graphic? Skip. Mini essay? Scroll on. A moving, captioned clip? You stop, you watch, you click. Right there is the conversion power of video marketing on social media.It isn’t guesswork, either. According to Wyzowl’s 2025 Video Marketing Report, 84 […]