The Latest b4b News and Marketing Industry Insights

We get it, running a business means juggling a hundred priorities at once, and password security often slips down the list. From our experience working with clients across a wide range of sectors (and dealing with their passwords), it’s clear that many still underestimate just how critical strong password practices are. But with so much […]

Influencer Marketing Infuses Authenticity with ImpactConnect smarter, engage deeper, and transform your growth narrative.Gone are the days when brands could rely solely on traditional ads to connect with their audience. Consumers today crave authenticity, and influencers are leading the charge. From nano influencers with cult followings to viral TikTok creators, influencer marketing has reshaped how […]

Ho-ho-ho-hows about that? In December, Anthony Tilley, our Managing Director, was awarded The Osborne Award by peer2peer. More on that later, but what a standout way to close the year on a high, and what a year it’s been!  From the b4b Apprentice in April, to muddy miles for charity in June and July, our summer party on the water in September, and a Dragons’ Den investment win […]

When organic traffic dips or content underperforms, pinpointing the cause can be difficult. Technical issues, like broken links or incorrect indexing, often go unnoticed. However, they can severely impact your website’s performance. Without precise data, it’s challenging to know where to focus your Search Engine Optimisation (SEO) efforts.Google Search Console (GSC) helps address this issue.It’s […]

AI is no longer a futuristic novelty; it’s already reshaping how businesses operate, from improving customer engagement and streamlining internal processes, to helping teams make smarter data-driven decisions. If you’re wondering how your business could benefit from AI beyond just a single use case, read on. The right AI tools can deliver value across many […]

November might be all about bonfires, fireworks, and Guy Fawkes, but the brightest sparks were a little closer to home. The Snowball Community’s accessibility app, designed and built by our software team, secured an £80,000 investment from all five Dragons on BBC’s Dragons’ Den, setting the tone for a standout month (but more on that later). Add new websites […]

It’s Christmaaaaaaaaaaas!When was the last time a festive advert made you drop your phone-scrolling thumb and actually watch to the end? A successful Christmas ad 2025 has that power. It grabs attention faster than a reduced-price panettone, builds real emotional connection, and leaves people knowing exactly what the brand stands for. This year’s stars include […]

We get asked this all the time.Looking to grow your Instagram following?You’re not alone and this might just help. Below are a range of practical tips for increasing engagement, reaching new audiences, and building a loyal following on social media, all while staying true to your brand and working within your capacity.Whether you’re a small […]

A sustainable website prioritises performance, efficiency, and long-term value. It uses fewer resources, runs smoothly under pressure, and minimises environmental impact across its lifecycle. Thoughtful design and development choices reduce page weight, improve load speed, and support a stable user experience on every device and connection.Digital services now form a measurable part of an organisation’s […]

Struggling to generate quality leads or sales online? You’re not alone. Many businesses face the challenge of standing out in an increasingly crowded digital marketplace. With organic reach declining across search engines and social platforms, businesses need faster, more predictable ways to reach their target audience.That’s where pay-per-click advertising comes in. Unlike traditional marketing channels […]