The Latest b4b News and Marketing Industry Insights

In February, we undertook our Miles for Smiles challenge, in which we pledged to walk 800 miles as a team to raise money for Dorset Mind. The team very quickly rose to the challenge, going for walks on their lunch break, hopping on the treadmill after work, or heading to the beach or New Forest […]

Whether it’s building and transforming our clients’ brands with our marketing and web services, or innovating our own internal processes for better results, at b4b we’re always on the move and looking for ways to develop wherever possible. Recently, our software and web teams took an introspective look at their internal processes, knowing that there were ways in which […]

Black Friday. It’s a concept that many of us are familiar with as our digital devices begin to buzz with bargain offers, but what do we really know about this day of discounts? What are the origins of Black Friday? Black Friday is the biggest shopping day of the year. Though largely associated with the […]

Tone of voice – it’s an essential part of your brand’s identity. Your brand identity is integral to building a relationship with your audience – if your audience doesn’t feel a connection to your brand and what your brand represents, it can affect your sales, conversion rate, and the retention of your customers. In this […]

Search intent is the goal that a user has when they type their query into a search engine.The four main types of search intent are:Informational (carried out at the “awareness” stage of the buying journey)Navigational – (carried out at “interest” stage)Commercial – (carried out at “consideration” stage)Transactional – (carried out at “conversion” stage)In this new […]

Discover how social media marketing can help you generate leads, boost conversions, and increase brand awareness. What is social media marketing? Social media marketing is the act of creating engaging content to promote your business on various social media platforms such as Facebook, Instagram and LinkedIn. It’s all about meeting your target audience and customers […]

The Covid-19 pandemic and changing buyer behaviour confirmed for a lot of businesses the importance of having an established online presence to sell online. Could your website offer direct-to-consumer buying or service options? During the last 12 months, we have helped our clients to set up new ventures or, add an online purchasing channel to their […]

Heard how LinkedIn is the number one site for b2b marketing but struggling to see results? These four simple tips for an effective LinkedIn strategy will help grow your network and ultimately, your business. LinkedIn is great for promoting both yourself and your business. When used well, LinkedIn is a powerful influencing marketing tool that can […]

Influencer marketing has seen a major shift away from macro-influencers, as brands look to micro-influencers to create a valuable brand community. We tell you everything you need to know. Why macro-influencers have lost their allure Macro-influencers have begun to lose the trust of their followers. From buying fake followers and selling gifted items on Depop a […]

Smash your social media marketing goals with video. Not sure where to begin? Our social media pros explore the features that make a killer timeline video (and we share some helpful tips along the way). Free pizza! Now that I have your attention, let’s talk about the very first thing that makes a great timeline video. No, […]