b4b News – May Roundup 2025

🔧 Apex Tool Solutions 

When it comes to soil health, Apex doesn’t mess around. Their new site digs deep into the science of land management, bringing VOGT’s precision injector tech front and centre. Built for farmers, landscapers, and anyone who takes their turf seriously, this one’s all about practical UX with an agricultural edge. 

🍷 Après 

Wine with serious social energy. Après Provence launched with a site that mirrors its modern luxury feel. It’s got a crisp design, bold storytelling, and just enough intrigue to keep you scrolling. Like their signature rosé: bright upfront, mineral on the finish, and designed to leave you wanting more.  

🏚️ Croft Preservation 

Damp doesn’t stand a chance. This new site for Croft positions them as a go-to for property restoration across Wiltshire and beyond. The site covers everything from dry rot to major renovations. It offers clarity, confidence, and a bit of grit to fit their hands-on style. 

Want to launch something special? Whether you’re in wine, soil science or property care, our Web Design & Development team can bring your digital dreams to life. 

🕸️ Collins Nets 

When your April Meta ROAS hits 2696%, you’re doing something right. Congratulations to the Collins Nets team, and a massive kudos to Toby, Matt, Lisa, Jasmine and the wider b4b crew for making the magic happen. 

 Here’s a quick look at their net gains:  

• 📈 Meta Ads ROAS: +2696% 

• 💌 Email marketing revenue: +8.64% 

• 🔎 YOY PPC growth (with no extra budget!): → April% sales revenue → +20% purchases → -14% CPA 

• 🛍️ April ’25 vs April ’24: → +28% transactions → +16% revenue  

We’re thrilled, but we’re not done yet. Want to grow like Collins Nets? Talk to our team. 

🏞️ Coastdale Parks 

Four parks. Four completely fresh websites. One happy client. Coastdale’s revitalised online presence is cleaner, faster, and easier for their in-house team to manage. Best of all, each park has its own unique identity. 

What we delivered: 

• ✅ Full rebuild of 4 separate sites 

• ✅ Over 100 pages per park 

• ✅ Easy editing for their internal teams 

• ✅ Unified UX with bespoke brand vibes 

From Atlantic Coast to Whitby, we’re proud to have helped bring their parks online with flair and function. Check out their full case study here. 

📸 b4b Behind the Scenes 

This month, the spotlight turned inwards as we gave our Poole HQ a well-earned glow-up. From spontaneous team giggles to polished portraits, we captured the people and personalities that make b4b tick. You’ll spot the fresh shots rolling out across our site soon, with no filters needed (well, maybe a soft one). 

🥋 Tribox King 

We hit the road with Tribox King to the UK Martial Arts Show, and got involved with some adrenaline-fuelled striking demos. We filmed the action, slowed it down, styled it up, and built content designed to stop thumbs mid-scroll. Great for whether you’re a pro fighter or just someone who really enjoys hitting stuff. 

🪜 First Floors x Flexicovers  

First Floors installed a mezzanine at Flexicovers, and we captured everything from the bare-bones structure to the finished solution. The result? A visual timeline that shows just how professional this crew is. Big thanks to Flexicovers for letting us drop in mid-project (and for the boat cover trivia!). 

🌞 Broadview  

There’s something satisfying about filming a happy client enjoying a new pergola, especially when the sun turns up right on cue. We joined Broadview to film a glowing testimonial and capture their latest Brustor installation. Real space, a real customer, and an absolute delight. Sometimes, that’s all you need.  

🦷 Asbury Heating x Highcliffe Family Dentistry  

In their heartfelt customer case study, we captured the connection between two local legends. Our team filmed Highcliffe Family Dentistry, a long-term client of Asbury Heating, to help bring that relationship to life online. We kept things professional, but it was surprisingly heartwarming (pardon the pun). 

🌿 Harbour View  

Few shoots are as moving as those at Harbour View Crematorium. This month, we filmed their journey — from derelict farmland to a beautiful, eco-conscious woodland burial site. Nature-led, people-first, and packed with meaning. It’s a privilege to help share what makes this place so unique. 

💆‍♀️ Skin:ID  

First shoot down, and we’re already fans. Recorded at their charming Sandbanks clinic, we pulled focus on founder Dr Irena Daniels and her team. Skin:ID is all about helping people look naturally refreshed (never frozen), and our job was to build on that confidence from the first frame. 

🔥 Hot Rocks  

New season, new shots, same Hot Rocks flavour. This month, we captured new dishes, summer cocktails and the unbeatable vibe of their beachside terrace. Whether you’re tucking into a wood-fired pizza or sipping something cold with a view of the pier, their content always serves. And yes, we always stay for lunch.   

🍰 Wholesale Cakes  

New bakes mean new ads, and May gave us plenty to play with. We styled, shot and edited a fresh batch of social content for Wholesale Cakes, featuring a lil’ something we’ll touch on later . . . There was glossy ganache, zesty swirls, and the set may or may not have been eaten between takes! 

Our Media Production team loves helping brands shine online. Whether it’s team portraits, client stories, or exciting product shoots, we’ll help you share stories worth watching. 

🎬 The b4b Apprentice 

You saw the teasers. You heard the quotes. And now, the moment no one asked for (but everyone’s secretly loving): The b4b Apprentice: Part 1 and The Final Boardroom are live. Expect missing teammates, rogue tins, and one poor soul who mistook Passchendaele for a breed of dog (couldn't be me). Let’s just say no one’s quitting marketing for The Apprentice anytime soon . . . 

🍊 Cake of the Month  

This month’s bake from Wholesale Cakes is the kind of dessert that makes you text your group chat mid-bite. Say hello to their Luxury Chocolate Orange Cake. This marbled beauty features rich ganache, a citrus zing, and more chocolate orange slices than you knew you needed. Photogenic? Absolutely. Survived the shoot intact? Barely.

🎨 Natalia Prieto 

From Bogotá to b4b, Natalia has turned ideas into eye-catching visuals for three incredible years. Whether it’s promo graphics, social campaigns or making our client work look chef’s kiss, her creativity knows no bounds. Oh, and she somehow makes it all look easy, usually while dancing, decorating, or planning her next adventure. 

🤝 Bart Blomfield 

As a Senior Account Manager, Bart is integral to developing client relationships. Over the past two years, he’s brought insight, structure, and a steady hand to some of our most complex builds and cross-channel campaigns. He’s also the only person we know who can quote Shakespeare and referee a football match on the same afternoon.  

📈 Sarah Cooke 

For two years, Sarah has brought structure, creativity and an unwavering focus on outcomes to her role as Account Manager. Whether she’s mapping out digital campaigns or liaising with clients, her attention to detail helps everyone stay one step ahead. Outside of work, she’s a talented painter and a part-time pet portrait artist. 

📱 Dani Blythe 

In just 12 months, Dani has gone from “new start” to social media superstar. She blends strategy and creativity to help clients boost their presence and connect with their audiences in style. She’s also a content creator in her own right, and yes, she’s our go-to for what’s trending, flopping, and secretly popping. 

🍜 b4Banter @ NUSARA 

May’s b4banter took us to NUSARA in Poole, and let’s just say, no one left hungry (or without at least one new LinkedIn connection). There was plenty of spicy food, spicy takes, and exactly the kind of chilled-out networking we all need more of. Huge thanks to everyone who came along. Whether you were there for the pad Thai or the professional chat (no judgement either way), we’re already counting down to the next one.  

Want in on the next b4banter? We’re sure we can pull a few strings.