web design & integrated marketing for Broadview Shading Solutions

To showcase the different areas of Broadview's business, we have created separate websites plus one corporate site that brings their entire offering together. Each site has a fresh, modern look with easy navigation that works well across all devices. We are retained to manage their entire marketing function which includes SEO, PPC campaigns, email marketing, advertising, branding, PR, social media marketing and video.

Broadview is one of the UK’s leading suppliers of indoor and outdoor shading solutions for both residential and commercial properties, as well as vehicle awnings for trade, motorsport and equestrian industries. Established for over 50 years, they approached b4b back in 2015 to establish and grow their online presence.

All websites have a simple user journey and clear call to action to help generate leads.

Our website design team has created a series of visually impactful websites that showcase Broadview’s products, as well as detail their impressive client service from expert design teams to qualified installers.

As Broadview’s shading solutions are so striking, we chose to focus the websites heavily around imagery to showcase their wonderful work, together with engaging content that is optimised for Google to help with their search engine optimisation.

All websites have easy navigation and a simple user journey, as well as a clear call to action across all pages to encourage lead generation.

Once the websites were launched, our Marketing team was engaged to increase traffic, Google rankings and enquiries.

Our ongoing marketing efforts have led to dramatically improved engagement, substantially more enquiries and higher Google rankings.

We specifically design and structure their websites to act as enquiry generators and we also run focused email marketing campaigns targeting businesses within the hospitality, retail and education sectors who are prime candidates for Broadview’s outdoor shading solutions.

The websites now generate an average of 250 leads per month – one record month during the Summer we achieved over 400!

To present a consistent brand impression across all media, Broadview approached us to take over the design of their magazine adverts, brochures and promotional material once the websites were live.

Our in-house graphic design team now creates monthly promotional collateral aligned with our website design so that the Broadview brand identity is easily recognisable and distinct.

Broadview’s product pages, case studies and news posts are regularly updated by our SEO team to keep their websites up-to-date while providing inspiration for their customers.

Google seems to like them too as we’ve seen 75% of our target keywords for one website reach page 1 of Google and we’ve attained a number of position 1 rankings for national keywords with more than a thousand searches per month.

This success has led to an increase in monthly inbound leads by up to 400%, year-on-year.