The Latest b4b News and Marketing Industry Insights

Marketing in the UK isn’t a one size fits all game. Between shifting consumer habits, digital disruption, and increasingly stringent compliance laws, small businesses and startups are under pressure to refine their strategy or risk falling behind.Whether you’re a startup founder, a franchise manager, or running a traditional bricks and mortar shop that’s finally going […]

ChatGPT wrote this intro. Or did it? Either way, here’s what you need to know.It started with a prompt: Write a blog that ranks on Google. The result? Clear. On-topic. But lifeless. It didn’t rank, and it didn’t resonate.That’s when we realised something important. ChatGPT SEO is not just about generating content. It’s about grasping […]

In today’s fast-paced digital world, short-form video is one of the most effective ways to engage customers and boost visibility across key platforms like LinkedIn and YouTube. For British SMEs, this presents a significant opportunity – not just to be seen, but to stand out.Both platforms are seeing record-breaking engagement this year with short video […]

Content marketing is not the same as digital marketing. While they share similarities and often blended together for best results, they serve different purposes and require unique strategies to be successful.Digital marketing encompasses a broad range of online tactics, including paid advertisements, search engine optimisation (SEO), email campaigns, and social media promotions. It is designed […]

Artificial intelligence (AI) as we know it was born in the 1950s, and it’s been quietly revolutionising everything from finance to healthcare ever since. Of course, it’s not until the last few years that things have really picked up speed. A wave of advancements in machine learning algorithms and deep learning has let machines learn […]

The digital marketing landscape moves faster than you can say “SEO.” Between algorithm updates and brand-new tech innovations, there’s always something new shaking it up. If you want your business to stay ahead, you can’t just keep up with current trends – you need to be two steps ahead, anticipating the next big thing before […]

In the past, Google offered a simple solution for businesses in need of a website: a basic, no-frills page built from their Business Profile information. These ‘one-pagers’ weren’t designed to climb search rankings, but they did a decent job of displaying key business details to potential customers. Google recently announced they’re shutting down these websites […]

With the number of smart speakers in homes on the rise, the number of people using voice search is predicted to increase significantly over the course of 2018. It is therefore important that your business understand the nuances of voice search and tailors its marketing strategy to include voice search optimisation. It’s impossible to deny […]

We outline some of the main benefits of outsourcing your marketing function (including SEO, social media, and PPC) to a specialist digital agency like b4b. 1) You’ll benefit from a team of marketing specialists When you work with a digital marketing agency, you gain access to a dedicated account manager and experienced team of marketing experts, who […]

Hiring a new employee can be a tricky process in itself, let alone adopting an entire team! Find a digital marketing agency that suits you by following the 3 simple steps outlined below… 1) Find a team that believes in and will engage with your own company values Your chosen digital marketing agency should act as an […]