The Latest b4b News and Marketing Industry Insights

We outline some of the main benefits of outsourcing your marketing function (including SEO, social media, and PPC) to a specialist digital agency like b4b. 1) You’ll benefit from a team of marketing specialists When you work with a digital marketing agency, you gain access to a dedicated account manager and experienced team of marketing experts, who […]

Every industry has its own version of the same crowded high street. Search for almost any product or service in the UK today and you’ll find dozens of businesses saying remarkably similar things: quality service, competitive prices, years of experience, etc. The businesses that actually win customers give people a reason to choose them specifically, […]

Marketing decisions used to rely on instinct and best guesses. In 2026, the businesses winning online are the ones testing every assumption instead of trusting a hunch. That’s where the benefits of A/B testing become impossible to ignore: rather than redesigning a page and hoping it performs better, you can prove which version actually works […]

As we move away from the first quarter of the year, now is the perfect time to reflect – so what better way to do that than with some incredible statistics? And let’s be honest, who doesn’t enjoy a good stat or two? Instagram now has over 1million active advertisers The quick-photo app has just […]

In today’s digital age, cyber threats have evolved, becoming more sophisticated and persistent. While household names such as TalkTalk and Marks & Spencer once made headlines for cyber breaches, the reality is that businesses of all sizes are potential targets. Protecting your website and customer data has never been more crucial. Here are seven security […]