The Latest b4b News and Marketing Industry Insights

Rich snippets, schema, rich results, markup or structured data – whatever you call it – adding extra code that sits in the background of your site can help search engines to determine the structure of your website pages. This means that the search engines can display more ‘rich’ detail under your search results listing and users can make […]

There’s no denying how we are searching for things online has evolved. Voice search is here to stay, so if you haven’t yet incorporated it into your digital marketing strategy, what are you waiting for? How do you tailor your SEO for Voice Searches? Voice search isn’t just on our mobiles, it’s also in our homes with such […]

Branding used to mean a logo, a colour palette and the same font on your van as on your website. That’s still part of it, but 2026 has added a new layer. Tools like Google’s AI Overviews, ChatGPT and Perplexity now summarise and recommend businesses before anyone clicks through to a website, and they can […]

Every industry has its own version of the same crowded high street. Search for almost any product or service in the UK today and you’ll find dozens of businesses saying remarkably similar things: quality service, competitive prices, years of experience, etc. The businesses that actually win customers give people a reason to choose them specifically, […]

Marketing decisions used to rely on instinct and best guesses. In 2026, the businesses winning online are the ones testing every assumption instead of trusting a hunch. That’s where the benefits of A/B testing become impossible to ignore: rather than redesigning a page and hoping it performs better, you can prove which version actually works […]

It seems that everyone has a website these days. Whether you run a large business in the home improvements industry or you are a small team of estate agents, there is one thing that businesses from all sectors have in common: a website that has the potential to increase your sales, strengthen your relationship with […]

As we move away from the first quarter of the year, now is the perfect time to reflect – so what better way to do that than with some incredible statistics? And let’s be honest, who doesn’t enjoy a good stat or two? Instagram now has over 1million active advertisers The quick-photo app has just […]

We all pretty much know that social media is a big deal but not everyone understands the effect it can have on your search engine rankings. Understandably so since the whole issue isn’t exactly straight-forward. Contrary to what many people believe, Google doesn’t actually take social media directly into account in its ranking algorithm. However, […]

If you would like to expand your business and generate more income without the associated overheads of staffing and extra premises for example, franchising could be the way forward. Here at b4b, we’ve worked with a number of clients to put together a complete business package to enable them to blueprint their business model to offer […]

In today’s digital age, cyber threats have evolved, becoming more sophisticated and persistent. While household names such as TalkTalk and Marks & Spencer once made headlines for cyber breaches, the reality is that businesses of all sizes are potential targets. Protecting your website and customer data has never been more crucial. Here are seven security […]