b4b News – February Roundup 2026

Clerica 

Clerica’s new website introduces an AI-powered protection platform built by advisers, for advisers. While the core software operates behind the scenes, this frontend sales site clearly and confidently communicates the value of intelligent paraplanning, compliance support, and personalised protection planning. Designed to simplify complex financial advice processes, the platform positions Clerica as a secure, UK-based solution that enhances efficiency without replacing the human expertise at the heart of protection sales. 

MP Renewable Consultancy 

Originally built several years ago, MP Renewable Consultancy’s (MPRC) website has now officially gone live. The platform reflects over 15 years of renewable energy expertise, clearly presenting their independent consultancy services across decarbonisation planning, solar PV, battery storage, and low-carbon heating solutions. Practical and informative, the site reinforces MPRC’s role as a trusted partner for businesses and organisations transitioning to renewable energy. 

Sunrise Service & MOT Centre 

The new Sunrise Service & MOT Centre website delivers a clear and professional digital presence for one of Blandford’s trusted vehicle repair specialists. Built to highlight their DVSA-approved MOTs, servicing, tyre replacement, and commercial vehicle support, the site balances strong local positioning with straightforward service messaging. The result is a dependable platform that reflects the reliability and workmanship customers expect. 

Thinking about a new website or overdue refresh? Our Web Design and Development team builds platforms designed to perform, convert, and grow with your business from day one. 

Lighthouse Poole 

Following the success of their Christmas pantomime campaign, Lighthouse Poole continues to see the impact of carefully structured PPC advertising. Our work supported a 4% year-on-year increase in online ticket revenue, with 20% of December ticket sales attributed to paid media. The campaign proved that, when applied with care, Google Ads can introduce incremental performance for cultural venues without disrupting existing channels. We’re pleased to be continuing our work together across selected 2026 events. 

John Bright Fencing 

For more than 40 years, John Bright Fencing has been a trusted name across Dorset and the South West. Over the past year, our integrated SEO, PPC, Meta and Mailchimp strategy has helped transform that strong offline reputation into measurable online growth. They now have a 73% year-on-year revenue increase and the position of the UK’s number one galvanised water trough retailer. By aligning every channel behind clear commercial goals, the partnership demonstrates how joined-up digital marketing can unlock significant value for an established family business. 

Hantec Systems 

It was a privilege to work with Paul Wallis on a studio-based video series focused on governance. 

"From start to finish, the experience was excellent. Matthew and his team were highly professional, well-prepared, and structured in their approach. They guided me clearly through the process, asked the right questions, and created an environment where it was easy to speak confidently and naturally on camera."  

 — Paul Wallis, Managing Director, Hantec Systems 

peer2peer 

Our ongoing collaboration with Simon and the team at peer2peer continues to be built on trust, openness and shared creative ambition. 

"peer2peer have been on an incredible journey with Matt and his team. Matt has the innate ability to see beyond the original brief and create magic from concept to final output and delivery . . . A joy and inspiration to work with; a rare breed indeed to have that appreciation for client intent and weave creativity around original concepts, exceeding expectations time after time. We look forward to future projects with Matt and his team."  

 — Simon H-C, Head of Happiness, Co-Founder of Peer2Peer Boards & President of Bournemouth Rugby Club 

Lasting growth rarely comes from one-off activity. If you’re looking for a Digital Marketing partner who aligns strategy across channels, let’s start the conversation. 

BTS: Wholesale Cakes 

From close-ups to cake pulls, our latest content shoot for Wholesale Cakes was all about showcasing the detail that drives desire. Filmed on location at Luna Coffee in Ringwood, the session combined product-led visuals with warm, lifestyle energy. The focus was simple: create imagery that makes customers stop scrolling and start ordering. 

BTS: Meadens Motor Group 

Cameras rolled on site at Meadens Motor Group as new vehicles arrived fresh from delivery. From spotlight promos to satisfying unpeeling moments, the content captures the excitement of brand-new stock hitting the showroom floor. It’s a strong example of how timely, social-first video can elevate automotive marketing and drive real-time engagement. 

Great content doesn’t happen by accident. Talk to our Media team about producing video and photography that feels authentic, structured, and commercially focused. 

What Is Content Quality & Why Does It Matter for SEO? 

With AI-generated content flooding search results, “looking good” no longer guarantees value. In this in-depth content quality guide, we explored what content quality really means in 2026, and cover everything from accessibility and clarity, to trust signals, and human oversight. It explains why genuinely useful content holds rankings more reliably, builds credibility faster, and supports long-term growth beyond short-term traffic spikes. 

What Is Paid Social Media & How Does It Accelerate Brands 

Paid social isn’t a pay-to-win shortcut. It’s an auction-based distribution system where relevance and creative quality matter as much as budget. This article unpacks how paid social works behind the scenes, how automation shapes delivery, and why it accelerates learning through faster feedback cycles. For brands weighing organic versus paid investment, it offers a clear framework for understanding when paid social becomes the right next step. 

Top Tips for Selling Online – 2026 E-Commerce Website Guide 

Updated for 2026, our comprehensive e-commerce guide focuses on measurable growth. From setting revenue targets and improving CRO to reducing checkout friction and protecting customer trust, the article outlines six commercially grounded priorities. The result is a structured roadmap for turning online demand into consistent, sustainable revenue. 

Staying competitive means staying informed. Our News page shares practical insights to help you adapt, refine, and grow. 

Shelley Bartlett 

February marks seven years since Shelley joined us as PA to the Directors. In that time, she’s become the organisational backbone of b4b. She supports multiple departments, manages reception, keeps diaries aligned, and ensures everything runs as it should. With experience running her own business, she brings calm efficiency, sharp coordination, and the kind of quiet reliability every team relies on. Seven years in, she’s still the ultimate all-rounder (and yes, Bobbi the house bunny remains part of the extended team). 

Branded Logo Bodywarmers 

Branded logo bodywarmers are a practical way to keep your team warm while maintaining a smart, professional look. Ideal for on-site work, outdoor roles, or everyday wear, they offer durable comfort without overcomplicating your uniform. With prices starting from just £16 each, they’re a cost-effective upgrade that keeps your brand visible whatever the weather. 

Whether you’re upgrading uniforms or planning your next promotional run, our Promotions team makes it simple to keep your brand front and centre. 

b4banter: The Tandy, Sandbanks 

We kicked off 2026’s first b4banter Supper Club at The Tandy in Sandbanks, bringing together business owners and decision-makers for an evening of relaxed, thoughtful conversation. No sales pitches. No presentations. Just good food, strong connections and the kind of dialogue that builds long-term relationships. It’s networking without the awkwardness, and a brilliant way to start another year for our community. 

Connections matter. If you’d like to be part of a growing community of business owners and leaders, ask about joining the next b4banter supper club.