The Latest b4b News and Marketing Industry Insights

You’re on your lunch break. One hand on your phone, the other on a sandwich. Static graphic? Skip. Mini essay? Scroll on. A moving, captioned clip? You stop, you watch, you click. Right there is the conversion power of video marketing on social media.It isn’t guesswork, either. According to Wyzowl’s 2025 Video Marketing Report, 84 […]

Meta’s just rolled out a fresh batch of updates to its advertising tools and if you’re a business owner, this one’s worth paying attention to. The spotlight is firmly on messaging, with a big push towards WhatsApp. Why? Because more and more of your customers are chatting in DMs instead of posting on their feeds.Here’s […]

If you haven’t yet explored LinkedIn advertising, it might be time to reconsider. With over 44.6 million members in the U.K. alone, over 1 billion members worldwide, and growing engagement, LinkedIn offers a strong opportunity for advertisers looking to reach decision-makers and professionals in a business context.In fact, LinkedIn is now the number one platform […]

In the ever-evolving world of digital marketing, visibility is everything. And now, there’s a new opportunity on the horizon that UK businesses can’t afford to ignore: Instagram posts are being displayed in Google search results.Yes, you read that right. The content you share on Instagram, from eye-catching product shots to behind-the-scenes stories, is becoming more […]

If you’re running a business, you’ve likely to have dabbled with social media ads and have probably been told a familiar story about how social media advertising works:Someone sees your social ad.They click.They buy.Simple, right?In theory, yes. But in practice? Not quite.At b4b, we work with businesses every day who come to us with the […]

In today’s fast-paced digital world, short-form video is one of the most effective ways to engage customers and boost visibility across key platforms like LinkedIn and YouTube. For British SMEs, this presents a significant opportunity – not just to be seen, but to stand out.Both platforms are seeing record-breaking engagement this year with short video […]

The world of social media continues to evolve at an incredible pace, with major platforms rolling out new features to enhance engagement with your customers and improve their content discovery. As of February 2025, Instagram and X (formerly Twitter) have introduced significant updates that businesses in the UK should be leveraging to stay ahead of […]

In 2024, TikTok and Instagram transformed from mere social media platforms into bustling digital marketplaces, making it easier than ever for users to shop while they scroll. In the UK, TikTok Shop’s active sellers doubled to over 200,000 businesses, with daily sales skyrocketing by 93%.Instagram wasn’t left behind; with nearly 35 million UK users, 44% […]

In a game-changing announcement, Meta has revealed that Facebook will now prioritise “Views” as its primary content metric, aligning with Instagram’s recent shift. This move marks a significant evolution in how success is measured on these platforms, steering the focus away from impressions and towards engagement. But what does this really mean for businesses in […]

Social media is always changing, which means brands are constantly finding new ways to connect with their audiences. At b4b, we’re all about keeping an eye on the latest trends so our clients can stay ahead of the game. In today’s blog, we’re diving into one of the hottest trends in social media: short-form video […]