The Latest b4b News and Marketing Industry Insights

In the early days of Instagram, the app was a simple playground for artistic photography – a scenic landscape here, an arty travel shot there (and maybe a Rise filter to pull the whole thing together) – ah, how things have changed in the 13 years since its launch!Nowadays, Instagram is awash with brands using […]

As one of b4b’s social media executives, I devise and implement social media strategies that build brand awareness and deliver results. In this blog, I’ll share five of the most common mistakes businesses make on social media. 1) Showing up on the wrong social media platforms When it comes to social media, it’s all about reaching […]

Discover how social media marketing can help you generate leads, boost conversions, and increase brand awareness. What is social media marketing? Social media marketing is the act of creating engaging content to promote your business on various social media platforms such as Facebook, Instagram and LinkedIn. It’s all about meeting your target audience and customers […]

Influencer marketing has seen a major shift away from macro-influencers, as brands look to micro-influencers to create a valuable brand community. We tell you everything you need to know. Why macro-influencers have lost their allure Macro-influencers have begun to lose the trust of their followers. From buying fake followers and selling gifted items on Depop a […]

Smash your social media marketing goals with video. Not sure where to begin? Our social media pros explore the features that make a killer timeline video (and we share some helpful tips along the way). Free pizza! Now that I have your attention, let’s talk about the very first thing that makes a great timeline video. No, […]

We give you the lowdown on Clubhouse, the new invitation-only social media app that everyone is talking about. What is Clubhouse? It’s the new and highly exclusive members-only social media app that recently launched, in a bid to give us a bit of a social life in 2021! It is currently only available to those […]

Social media is quickly taking over the world with platforms such as Facebook, Instagram, Twitter, and LinkedIn playing a big part in both personal and business use across the globe. Facebook is the biggest social network currently, with 1.55 billion active monthly users every business should have an account and be engaging with their customers. How […]

Some companies look at social media as just another thing to add to their already too long to-do list and that’s understandable. However, according to Statista, as of January 2017, there were forty-two million active social media users in the UK, which accounts for 64% of the total population. It’s therefore highly likely that your […]

Nothing has transformed the global digital marketing industry quite like social media, so we thought we should take a look at why you can no longer consider online marketing without a social media presence. When social media first took off, it hit the world like an asteroid; throwing up so much dust that people were […]

We all pretty much know that social media is a big deal but not everyone understands the effect it can have on your search engine rankings. Understandably so since the whole issue isn’t exactly straight-forward. Contrary to what many people believe, Google doesn’t actually take social media directly into account in its ranking algorithm. However, […]