Home / News / Why Your Business Needs Social Media Marketing

Why Your Business Needs Social Media Marketing

April 20, 2021
social media benefits

Discover how social media marketing can help you generate leads, boost conversions, and increase brand awareness.

What is social media marketing?

Social media marketing is the act of creating engaging content to promote your business on various social media platforms such as Facebook, Instagram and LinkedIn. It’s all about meeting your target audience and customers where they already socially interact with each other and your brand.

Benefits of Social Media Marketing

There are many reasons why your company should have a strategic social media marketing plan. Let’s dive into just a few of the beneficial reasons to consider…

Increase Brand Awareness

Due to the sheer amount of people on social media, you can see why ensuring your business is sharing content related to your product or service has the potential to help improve brand awareness, whether you’re a new brand on the scene or you’ve been around for years. There is always a new way for your business to adapt and interact with consumers.

By sharing visual content, your social engagement will grow (likes, comments, shares) which over time, will increase brand awareness by directing traffic straight to your site. Our social media experts know the best ways to do this so if you come to us for your social media marketing, you’ll be in great hands.

Generate Leads and Boost Conversions

Promoting and sharing your product or service on social media is an easy way to improve lead generation, boost conversions and increase sales. Our social media team will ensure you’re advertising to people who are the most likely to make a purchase or interact with your content.

A few examples of how we have used social media to generate leads for previous clients…

  • Include links to your website and offers in your posts and the bio sections of your profiles.
  • Implement a social media marketing campaign across multiple social channels.
  • Research your audience and create tailored Facebook, Instagram and LinkedIn ads.

Build Relationships

When you connect and engage with your social media followers consistently, you’ll build lasting relationships between them and your business. Our social media management can include interacting with customers on your posts, responding to their questions and comments, and providing them with any help they may need!

Social media is also a great way to conduct market research. You can create engaging content to ask your followers questions about your product or service. Customers will enjoy feeling like they are part of something bigger and are helping you on your journey.

Find out more about how social media marketing can help your business

We would be happy to help your business understand the power of social media marketing to increase your audience, brand awareness and leads. To get started, chat with us about our social media marketing services by getting in touch today on 01202 684400.

b4b Go Green to Support Forest Holme Hospice Charity

Poole-based digital agency, b4b Marketing, has thrown its support behind Forest Holme Hospice as its charity for 2024 and the team are well on their way to reaching their target of £1,000 for the year. The local agency, which specialises in marketing, software, websites and media, has already taken part in various initiatives so far […]

Unlock the Power of TV Advertising: Join Us at our Sky AdSmart Event!

b4b, along with partner agency Studio Global, is thrilled to extend a warm invitation to all marketing professionals and businesses in the South to join us at our upcoming Sky AdSmart event. We’ve teamed up with Sky AdSmart to showcase the potential of TV advertising and how AdSmart allows businesses of all shapes and sizes […]

All you need to know about Google Business Profile websites shutting down

In the past, Google offered a simple solution for businesses in need of a website: a basic, no-frills page built from their Business Profile information. These ‘one-pagers’ weren’t designed to climb search rankings, but they did a decent job of displaying key business details to potential customers. Google recently announced they’re shutting down these websites […]

b4b launches new media studio

We are delighted to announce that our brand new media studio is now available to hire to media professionals across the South. The expansive infinity cove studio and facilities on the Albany Business Park in Poole, Dorset have been created primarily for our in-house media team who provide photography, video and animation services, and now […]

b4b marketing

01202 684400
[email protected]
21 Albany Business Park, Cabot Lane,
Poole, Dorset, BH17 7BX

our Google reviews

4.9

social media

Be the first one to know about discounts, offers, news, giveaways and events