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Why Your Business Needs Social Media Marketing

April 20, 2021
social media benefits

Discover how social media marketing can help you generate leads, boost conversions, and increase brand awareness.

What is social media marketing?

Social media marketing is the act of creating engaging content to promote your business on various social media platforms such as Facebook, Instagram and LinkedIn. It’s all about meeting your target audience and customers where they already socially interact with each other and your brand.

Benefits of Social Media Marketing

There are many reasons why your company should have a strategic social media marketing plan. Let’s dive into just a few of the beneficial reasons to consider…

Increase Brand Awareness

Due to the sheer amount of people on social media, you can see why ensuring your business is sharing content related to your product or service has the potential to help improve brand awareness, whether you’re a new brand on the scene or you’ve been around for years. There is always a new way for your business to adapt and interact with consumers.

By sharing visual content, your social engagement will grow (likes, comments, shares) which over time, will increase brand awareness by directing traffic straight to your site. Our social media experts know the best ways to do this so if you come to us for your social media marketing, you’ll be in great hands.

Generate Leads and Boost Conversions

Promoting and sharing your product or service on social media is an easy way to improve lead generation, boost conversions and increase sales. Our social media team will ensure you’re advertising to people who are the most likely to make a purchase or interact with your content.

A few examples of how we have used social media to generate leads for previous clients…

  • Include links to your website and offers in your posts and the bio sections of your profiles.
  • Implement a social media marketing campaign across multiple social channels.
  • Research your audience and create tailored Facebook, Instagram and LinkedIn ads.

Build Relationships

When you connect and engage with your social media followers consistently, you’ll build lasting relationships between them and your business. Our social media management can include interacting with customers on your posts, responding to their questions and comments, and providing them with any help they may need!

Social media is also a great way to conduct market research. You can create engaging content to ask your followers questions about your product or service. Customers will enjoy feeling like they are part of something bigger and are helping you on your journey.

Find out more about how social media marketing can help your business

We would be happy to help your business understand the power of social media marketing to increase your audience, brand awareness and leads. To get started, chat with us about our social media marketing services by getting in touch today on 01202 684400.

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