As you look into redesigning your website or even creating a new website for your business, it can be challenging to know which areas to focus on, given the choice of options available.
These days you can create a website from templates in a few hours or work with an agency to guide you through the process. We take you through five reasons why web design is important, and what to consider at each stage!
1. First impressions MATTER
When your audience visits your website, it creates the first impression of your brand, your business and what you stand for. They will judge you within seconds, and within these seconds, you want to make sure it’s positive.
If your website is slow, looks outdated or unappealing, your audience will make assumptions about your business before they have even made contact.
TIP: make sure your website and in particular your homepage quickly tells people what your business does and reassure visitors that they are in the right place to meet their need at that moment. Google will reward you for it and your visitors will stick around and explore further.
2. Your SEO strategy will love you for it
Many elements of good web design are built-in behind the scenes. Well-structured and optimised code combined with the frequency with which you publish content can affect how search engine spiders crawl and index your website. If your website is well built and kept up to date, you won’t need to fight as hard for visibility.
3. Build trust
We are, quite rightly, brought up to not judge a book by its cover, but it is important to know that people WILL subconsciously make judgements about your business by how your website is designed. If they feel your website is poorly designed, they may question your reputability.
TIP: A professional site signals trust with your audience, they will feel comfortable to continue their journey with you. The longer your visitors remain on your site, the more chance you have to capture those leads.
4. Consistency is key
When you’re looking for new leads, you need to build up your brand! You want your audience to instantly recognise you across a range of platforms, with your website at the forefront.
TIP: From fonts to layouts across each page, ensure your site is consistent which will improve your brand recognition. If you’re looking for a consistently designed website to build brand recognition, get in touch.
5. The competition will continue to grow
We’ve left the biggest reason for why web design is important until last. Your competitors will be and are already utilising good web design!
To remain competitive, you must ensure your website is up to scratch. Covid-19 has had a huge impact on consumer behaviour, with more people shopping, accessing services and booking appointments online.
You need to make sure you transition your business to the new e-commerce reality.
TIP: You’re going to want your website to stand out amongst the competition. If you have an old, slow or low-quality site, your competitors will likely outrank you in search results, meaning you’ll be losing out on those precious leads.
Make this happen by trusting the experts
Without professional guidance, web design can be timely and costly, that’s why we recommend our team of web design experts that have years of expertise creating and managing websites for businesses in a wide range of industries across the UK.