The Latest b4b News and Marketing Industry Insights

As part of b4b’s web design team, I know what makes a good website… and what doesn’t! That’s why I wanted to share a few interesting (and surprising!) facts to keep in mind when creating a new website.  1) Humans have a seven-second attention spanWhile a goldfish has a nine-second attention span, a human’s is just seven! […]

In today’s online world, having a user-friendly, attractive and well-functioning website is pretty much essential for any business. However, anyone can register and design a cheap (or even free) website with no coding experience using a website builder. That being said, many businesses see their website as an investment, which is why they hire a […]

As a digital marketing agency, b4b know all about providing our clients with the right tools to improve their lead generation. One of the best ways to maximise the return on your marketing investment is by adopting landing pages to convert more leads. About 1 in 10 people who visit a landing page will become […]

Creating user-friendly websites is what b4b does best. If your website isn’t built to be user-friendly, it risks losing browsers to other sites and – ultimately – your valuable website leads. But it isn’t just the browser you’re pleasing. UX is an essential part of your web design because it pleases Google, too. Google ranks […]

As you look into redesigning your website or even creating a new website for your business, it can be challenging to know which areas to focus on, given the choice of options available. The truth is, good web design is a holistic thing. You need to be able to please both your audience and Google, […]

b4b needed to make sure that The Staff Canteen social network platform could cope with the surge in visitors on key dates running-up to and on-the-day of the 2020 TSC Awards. Awards ceremonies are usually hosted at a glittery gala event in London. Unfortunately, with lockdown restrictions, that was not possible for the first TSC Awards. […]

The main component of using SEO successfully is to imagine what people are searching for in search engines such as Google or Bing; search engine users usually type long queries to find an exact product or service. This ultimately means that if you use long-tail keywords in your SEO strategy it will most likely match popular searches […]

It seems that everyone has a website these days. Whether you run a large business in the home improvements industry or you are a small team of estate agents, there is one thing that businesses from all sectors have in common: a website that has the potential to increase your sales, strengthen your relationship with […]

After weeks, maybe months, of getting your new website looking just right, getting it launched and live on the World Wide Web is not the end of the journey, it’s just the beginning…! Launching a new website is an exciting venture for any business. However, the real challenge lies in driving consistent and relevant traffic […]