The Latest b4b News and Marketing Industry Insights

Websites have come a long way since the 1990s, 2000s, and even 2010s, and they’ll continue to evolve further throughout the 2020s and beyond. The internet is constantly changing to incorporate the latest technological innovations and design standards, with websites becoming more sleek and user-friendly with each passing year.To stay relevant on the net, businesses […]

Stories have been told for as long as humans have had a way to tell them. From prehistoric cave paintings to the latest Marvel movie, stories have long shaped the way we view the world around us.The reason we love stories is simple: stories evoke emotions, create meaning, and foster a sense of unity. The […]

According to Zippia, around 4.97 billion people worldwide access the internet with their mobile devices – about 90% of all global internet users. That’s a lot of people scrolling, tapping, and swiping their way through the net!With such a huge percentage, it only makes sense to design your website with mobile devices in mind. Overlooking […]

Having a well-designed website is about more than just flashy images and punchy text. Aspects like layout, signposting, and responsive design make all the difference when it comes to getting conversions, so it’s important to plan out your design strategy accordingly. b4b specialise in a variety of web design services, from simple updates to total redesigns. In this […]

As part of b4b’s web design team, I know what makes a good website… and what doesn’t! That’s why I wanted to share a few interesting (and surprising!) facts to keep in mind when creating a new website.  1) Humans have a seven-second attention spanWhile a goldfish has a nine-second attention span, a human’s is just seven! […]

In today’s online world, having a user-friendly, attractive and well-functioning website is pretty much essential for any business. However, anyone can register and design a cheap (or even free) website with no coding experience using a website builder. That being said, many businesses see their website as an investment, which is why they hire a […]

As a digital marketing agency, b4b know all about providing our clients with the right tools to improve their lead generation. One of the best ways to maximise the return on your marketing investment is by adopting landing pages to convert more leads. About 1 in 10 people who visit a landing page will become […]

Creating user-friendly websites is what b4b does best. If your website isn’t built to be user-friendly, it risks losing browsers to other sites and – ultimately – your valuable website leads. But it isn’t just the browser you’re pleasing. UX is an essential part of your web design because it pleases Google, too. Google ranks […]

As you look into redesigning your website or even creating a new website for your business, it can be challenging to know which areas to focus on, given the choice of options available. The truth is, good web design is a holistic thing. You need to be able to please both your audience and Google, […]

b4b needed to make sure that The Staff Canteen social network platform could cope with the surge in visitors on key dates running-up to and on-the-day of the 2020 TSC Awards. Awards ceremonies are usually hosted at a glittery gala event in London. Unfortunately, with lockdown restrictions, that was not possible for the first TSC Awards. […]