The Latest b4b News and Marketing Industry Insights

Search intent is the goal that a user has when they type their query into a search engine.The four main types of search intent are:Informational (carried out at the “awareness” stage of the buying journey)Navigational – (carried out at “interest” stage)Commercial – (carried out at “consideration” stage)Transactional – (carried out at “conversion” stage)In this new […]

Your website might look great, but understanding how your existing and new customers navigate and engage with it is your key to getting those all-important leads, calls or sales. When monitoring the success of your site and assessing the user behaviour, there are a number of metrics we take into consideration. The impact each of […]

Rich snippets, schema, rich results, markup or structured data – whatever you call it – adding extra code that sits in the background of your site can help search engines to determine the structure of your website pages. This means that the search engines can display more ‘rich’ detail under your search results listing and users can make […]

There’s no denying how we are searching for things online has evolved. Voice search is here to stay, so if you haven’t yet incorporated it into your digital marketing strategy, what are you waiting for? How do you tailor your SEO for Voice Searches? Voice search isn’t just on our mobiles, it’s also in our homes with such […]

As the digital world evolves and marketing techniques change there is one method that remains stable as an effective means of marketing your business: SEO. Throughout each step of the ever-changing world of digital marketing, an effective SEO strategy remains one of the top marketing methods, along with social media marketing, lead generation and web design. […]

After weeks, maybe months, of getting your new website looking just right, getting it launched and live on the World Wide Web is not the end of the journey, it’s just the beginning…! Launching a new website is an exciting venture for any business. However, the real challenge lies in driving consistent and relevant traffic […]

When embarking on a website redesign or launch, the content you showcase should be a top priority. It’s not just about being relevant and current; it’s about establishing trust and authority in your domain. With Google’s emphasis on Expertise, Authoritativeness, and Trustworthiness (E-A-T), the content you produce should resonate with these principles. Websites primarily serve […]

‘Content’ is the latest buzzword in the world of marketing, but what exactly is it, and how can business owners use it to grow their business? Today’s businesses are using websites and blogs to demonstrate their expertise, sell their products or services and ultimately expand their operations, and having powerful and quality content is key. […]