Pay-per-click (PPC) advertising is a cost-effective method of showcasing your website at the top of the search engine results page (SERP) and driving instant traffic to your website. Pay-per-click is just as it sounds; you only pay when someone clicks on your ad!
Our PPC specialists will work with you to identify the terms your potential customers are searching for and use data-led strategies to create ad copy that will generate clicks (within your budget) and ultimately boost sales.
Our proven methodology includes understanding business goals, identifying unique selling points, keyword research, competitor analysis and constant testing and iterative learning.
why run PPC campaigns?
Often, our strategy will include running PPC campaigns in parallel with other channel activity such as search engine optimisation (SEO) and social media activity.
The benefits of PPC advertising include:
- Budget – we can set a maximum budget that you’re comfortable spending and you only pay Google when a user clicks on your ad
- Targeting – we ensure that we’re only showing your ads to relevant people according to set demographics
- Measurable - our PPC campaigns are carefully set up and managed to measure effectiveness. We can measure and report exactly the return on investment
Whether it’s establishing a new strategy or increasing the effectiveness of an existing campaign, b4b’s specialist PPC team devise effective, engaging PPC campaigns that get results - get in touch today on 01202 684400.