pay per click (PPC)

a PPC campaign is a great way to drive visitors to your website. we can set up and manage your PPC campaigns so that you can generate results quickly

pay-per-click advertising explained

Pay-per-click is a form of advertising where you only pay when a user clicks on your ad. With this highly effective technique, you can get your business, services and products at the top of the search engine pages (SERPs) and drive instant traffic to your website. 

If you need more leads, sales and traffic to your site, PPC can get great results when it’s done right! Think of it as ‘paid traffic’ to your site.

how does PPC work?

An advertisement for your website is placed in the top premium positions of the organic/natural listings on a search engine. Unlike SEO (search engine optimisation), PPC is instantaneous and is based on an auction payment model, where you pay the search engine each time someone clicks on your advert and visits your website. 

Often, our strategy will include running PPC campaigns in parallel with other channel activity such as search engine optimisation (SEO) and social media activity.

We would always recommend SEO & PPC as they come hand in hand and our specialist teams will work together to get the best results possible. Relying on one method of marketing is never a good game plan.

ad types and platforms

Google Ads is the most commonly used advertising platform and we also work with Microsoft Ads, formerly known as Bing. There are various ad types you can choose from depending on your product, service and business goals. Our experienced team can recommend the best for you. But here’s an explanation of what each one is:

- The text ads which you see at the top of Google are called search ads

- Shopping ads (also known as product listing ads) come from a product feed which is uploaded into Google Merchant Centre. From there, we can promote your products. Not got the budget for Google Shopping Ads? Ask us about free product listings!

- Performance Max is Google’s newest ad type, incorporating all ad types into one across the whole Google Network 

- Display ads are highly visual ads that appear on the display network, which is a large collection of websites, mobile apps and video content. They allow you to target different audiences and introduce them to your brand

- Remarketing ads allow you to show ads to those who have visited your website but not converted. They provide a higher return on investment, as you are advertising to an audience that is already interested in what your business has to offer 

- Video ads. Our dedicated media team can create an impactful video for your business. We can then make sure the video reaches the right audience with video ads on YouTube and Google’s video partners

- Have an app you need to promote? We can help you increase your downloads or in-app purchases through app ads on Google Play

Whether it’s establishing a new strategy or increasing the effectiveness of an existing campaign, b4b’s specialist PPC team devise effective, engaging PPC campaigns that get results - get in touch today on 01202 684400.

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our projects
SEO, PPC, social media, web design
SEO, PPC, social media, web design
W&S Recycling
SEO, PPC, web design
SEO, PPC, web design
Trethowans Solicitors
website design, social media marketing, SEO, PPC
website design, social media marketing, SEO, PPC
Cobra RIBs

why choose b4b for PPC?

Our team of PPC specialists have a wealth of experience in lots of different industries. We are a fully certified agency and hold official Google Partner status, meaning all of our PPC specialists are fully certified across all areas of Google Ads.

We integrate ourselves as much as we can into your business and the minds of your customers, to help us create a strategy that boost leads and sales. This includes but is not limited to understanding your business goals and KPIs, identifying unique selling points, keyword research, competitor analysis and data-led optimisations to help you grow and scale your business.

Not only that, but we ensure that your PPC ads highlight what is unique about you and your business, and that they’re aligned with your target keywords and the type of search query people will use to find your business. 

Our specialists will act as an extension of your team. As one of the area's best digital agencies, we offer a comprehensive array of marketing services that includes PPC, SEO, social media, email marketing, copywriting, PR & media relations, graphic design & print, as well as branding. We also offer web, software, and promotion services. 

As a digital agency, we have been helping clients get to grips with PPC marketing for a number of years with great results. Our expert Google Ads specialists can set up from scratch new PPC campaigns and manage your monthly PPC marketing budget, or we can share with you our knowledge and experience so you can manage the campaign yourself rather than opting for fully outsourced PPC management. We can also review any existing PPC campaigns to recommend any necessary changes, and also take over and manage them on your behalf.

benefits of PPC

The key benefits of PPC advertising are:

- Only spend what you want to spend – we can set a maximum budget that you’re comfortable spending and you only pay Google when a user clicks on your ad. This can highly depend on how competitive your industry is and the average cost per click, but we can work with you to put a plan in place to suit your budget

- Find the people that will be most interested in your business. With the broad targeting options available, we can ensure that we’re only showing your ads to relevant people. The targeting possibilities with advertising platforms are huge! 

- Everything is measurable, therefore it will be obvious based on the data whether PPC is working for your business or not. We will always be fully transparent here; if it’s not the best platform for you we will say!

- We will ensure we understand your margins, so we can measure the effectiveness and ensure you are getting a good return on your investment

Whether it’s establishing a new strategy or increasing the effectiveness of an existing campaign, auditing your existing account or training your team on running PPC in-house, b4b’s specialist PPC team are here to help. Please get in touch today on 01202 684400.

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