Pay Per Click (PPC) advertising

pay per click (PPC)

a PPC campaign is a great way to drive visitors to your website. we can set up and manage your PPC campaigns so that you can generate results quickly

how does PPC work?

Pay-per-click (PPC) advertising is a cost-effective method of showcasing your website at the top of the search engine results page (SERP) and driving instant traffic to your website. Pay-per-click is just as it sounds; you only pay when someone clicks on your ad!

Our PPC specialists will work with you to identify the terms your potential customers are searching for and use data-led strategies to create ad copy that will generate clicks (within your budget) and ultimately boost sales.

Our proven methodology includes understanding business goals, identifying unique selling points, keyword research, competitor analysis and constant testing and iterative learning.

why run PPC campaigns?

Often, our strategy will include running PPC campaigns in parallel with other channel activity such as search engine optimisation (SEO) and social media activity.

The benefits of PPC advertising include:

  • Budget – we can set a maximum budget that you’re comfortable spending and you only pay Google when a user clicks on your ad
  • Targeting – we ensure that we’re only showing your ads to relevant people according to set demographics
  • Measurable - our PPC campaigns are carefully set up and managed to measure effectiveness. We can measure and report exactly the return on investment

Whether it’s establishing a new strategy or increasing the effectiveness of an existing campaign, b4b’s specialist PPC team devise effective, engaging PPC campaigns that get results - get in touch today on 01202 684400.

PPC advertising creative

As part of a PPC campaign, an advert for your website is placed in the top premium positions of the organic/natural listings on a search engine. Unlike SEO (search engine optimisation), PPC is instantaneous and is based on an auction payment model, where you pay the search engine each time someone clicks on your advert and visits your website.

PPC advertising is the only legitimate way to guarantee a presence on the first page of a search engine’s results for search terms or keywords that are relevant to your business.

As a digital agency, we have been helping clients get to grips with PPC marketing for a number of years with great results. Our expert Google Ads specialists can set up from scratch new PPC campaigns and manage your monthly PPC marketing budget, or we can share with you our knowledge and experience so you can manage the campaign yourself rather than opting for complete outsourced PPC management. We can also review any existing PPC campaigns, recommending any necessary changes, and also take over and manage them on your behalf.

building your campaign

We ensure that your PPC ads highlight what is unique about you and your business, and that they’re aligned with your target keywords and the type of search query people will use to find your business. We need to explain to potential customers how engaging with your business fixes their problems and makes their lives easier.

Visual formatting of the ad is crucial. We write enticing headlines and descriptions, add keyword-rich display URLs and utilise ad extensions to make it easier for searchers to take action. Without engaging ad copy or visual banners that demand attention, your campaign will fail to generate clicks. A well-written (and well-timed) ad can turn searchers into valuable customers.

The above approach to managing PPC ensures that our campaigns are motivating, impactful and drive highly targeted traffic to your landing pages ready for conversion. Get in touch today by sending us a message or you can call us on 01202 684400.

"b4b helped us to form the brand for Chalet Heavenly, and built the striking website. They started us off with SEO and PPC which was a great addition to our armoury in a very crowded marketplace."
Paul Meyer
Chalet Heavenly
W&S Recycling
W&S Recycling
website design & development, SEO, PPC & social media
Wright Minimix
Wright Minimix
web design & development, seo
Trethowans Solicitors
Trethowans Solicitors
web development, seo, ppc
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