PPC Shopping Campaigns: How We Optimised My Carry Potty

Running a family business comes with unique challenges, and My Carry Potty was no exception. Founded on a mission to simplify potty training, they recently faced huge hurdles with their PPC shopping campaigns. Despite offering a high-quality product, their campaigns weren’t delivering the expected results. High cost per click (CPC), low conversions, and a broad target audience meant they weren’t reaching the right parents at the right time.

When b4b came on board in April 2024, we took the time to understand My Carry Potty’s mission and business goals before refining their PPC strategy. As of July 2025, this approach led to a 62.18% increase in revenue, a 27.45% rise in conversion rates, and a 20.47% drop in cost per acquisition (CPA). Here’s how our partnership transformed their PPC strategy and helped them reach more families across the UK.

When My Carry Potty approached b4b, they faced multiple challenges with their PPC campaigns. Despite having a great product, their campaigns struggled with high cost per click (CPC) and low conversion rates. The broad targeting meant their ads weren’t reaching the right parents at the right time, making them less effective.

Their mobile optimisation was also an issue. Given that many parents would search on their phones, My Carry Potty’s PPC ads weren’t optimised for the mobile user experience. This was crucial for a product that helps parents on the go. As it was, the landing pages lacked essential conversion elements, so visitors didn’t become customers.

We tailored a custom PPC optimisation plan to tackle My Carry Potty’s issues. This plan aimed to amplify targeting, improve ad creatives, and boost conversion rates.

Here’s how we approached the campaign:

1.Audience Targeting & Strategy

We started by testing specific interest groups, such as parents of toddlers and those planning travel. We also retargeted cart abandoners, customers who once showed interest but hadn’t completed their purchase. We developed audience segments based on keywords. This way, our ads connect with parents searching for potty training solutions.

2.Campaign & Ad Creative Optimisation

We launched Standard Shopping Campaigns to boost visibility for My Carry Potty’s products. New ad creatives were designed to include seasonal copy that would resonate with parents during key times of the year. These creatives centred on the product’s ease of use and portability, and spoke directly to what parents need.

3.Landing Page & A/B Testing

Landing pages were optimised with A/B testing to determine the most effective layout and messaging. We improved the customer experience by refining call-to-action buttons, adjusting the layout, and simplifying the checkout process. This helped users move smoothly from the ad to the purchase.

4.Bidding Strategy & CRO Recommendations

Our PPC specialists adopted a bidding strategy focused on performance. This allowed My Carry Potty to target ad spend on the most effective converting products. We also provided on-page CRO recommendations to optimise the site further. This ensured a smooth transition from the PPC ad to the website, reducing bounce rates.

The results of our PPC optimisation strategy for My Carry Potty were immediate and impressive. By improving our targeting, ad creatives, and landing pages, we achieved real gains in key metrics.

Here’s what we achieved:

• ROAS (Return on Ad Spend) increased by 142%, from 485% to 626%. This showed that each pound spent on ads returned more money, proving the strategy was effective.
• Cost per Acquisition (CPA) decreased by 20.47%, meaning My Carry Potty could acquire customers at a lower price.
• Click-through rate (CTR) increased by 24.21%, indicating that more users engaged with the ads and visited the website.
• Conversion rate improved by 27.45%, reflecting better alignment with user intent and a smoother journey from click to purchase.
• Revenue soared by 62.18%, from £42,247.11 to £68,517.03, surpassing initial expectations.
• Purchase and revenue targets were exceeded by 37.03%, highlighting the campaign’s success.

These results clearly show how a strategic, data-driven PPC approach affects eCommerce success. My Carry Potty is now better equipped to engage parents and continue their growth in the marketplace.

For My Carry Potty, optimising Google Shopping ads boosted their visibility. Parents searching for potty training products noticed them more, which has driven more traffic to the site and raised conversion rates.

If you want to replicate the success that My Carry Potty achieved with their PPC shopping campaigns, b4b is here to help. Our team specialises in PPC optimisation, from Google Shopping ads to conversion rate optimisation (CRO). Whether you want to improve your ROAS, reduce CPA, or enhance conversions, we have the knowledge and expertise to help you grow.

Call us at 01202 684400 for a free PPC audit. You can also book a consultation to discuss how we can create a strategy for your business and accelerate your PPC performance.