Meta’s just rolled out a fresh batch of updates to its advertising tools and if you’re a business owner, this one’s worth paying attention to. The spotlight is firmly on messaging, with a big push towards WhatsApp. Why? Because more and more of your customers are chatting in DMs instead of posting on their feeds.

Here’s what’s changing, and more importantly, what it could mean for your business.

Ads just got more streamlined…

Meta’s streamlining the ad setup process. That means you can now manage all your Meta campaigns, including WhatsApp, in one place. You’ll be able to:

  • Add WhatsApp messages as an ad placement
  • Use the same creative assets across multiple campaigns
  • Set your budget centrally
  • Let Meta’s AI automatically optimise where your budget goes

Why it matters: Less time fiddling with setups, more time reaching the right people. Meta’s AI can now help find your ideal audience, even if you don’t know who they are yet.

Say ‘Hello’ to smarter chatbots…

Meta’s expanding access to its business AI tools, meaning you can now create your own AI-powered chatbot for WhatsApp. These bots can:

  • Answer FAQs and offer always-on customer service
  • Recommend products based on personal preferences
  • Follow up on questions or send updates, automatically

But here’s the catch: A badly set up bot can do more harm than good. Customers can get frustrated fast if they’re not getting the answers they need. That’s where having the right strategy (and support!) makes all the difference.

WhatsApp status ads & voice features.

You’ll also be able to run ads in WhatsApp Status, similar to Instagram Stories, and even make use of new calling and voice features on the WhatsApp Business Platform.

For larger businesses in the UK, that includes:

  • Letting customers call you directly through WhatsApp
  • Calling customers back when they ask for help
  • Sending voice messages or making video calls for things like virtual consultations

It’s a blend of smart automation and real human support.

So, what does this all mean for you

In a nutshell:

  • Your customers are messaging more than ever.
  • Meta is giving you new tools to be where they are, especially on WhatsApp.
  • You now have the power to combine automation with personal service, all from one platform.

But knowing which options to use and how to set them up properly, can be tricky. And getting it wrong might mean wasted spend or missed opportunities.

That’s where b4b comes In..

Our social media specialists at b4b know the Meta ecosystem inside out. Whether you want to build a chatbot, launch WhatsApp ads, or just make sense of all these updates, we’re here to help you make it work for your business.

No pressure, no jargon, just friendly advice and expert support.

Want to explore what this could look like for your business?

Drop us a message via the enquiry form or give us a ring, let’s have a chat.