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Struggling to generate quality leads or sales online? You’re not alone. Many businesses face the challenge of standing out in an increasingly crowded digital marketplace. With organic reach declining across search engines and social platforms, businesses need faster, more predictable ways to reach their target audience.That’s where pay-per-click advertising comes in. Unlike traditional marketing channels […]
Google Analytics is a free tool that offers digital marketers in-depth insights into how their website performs. It monitors everything, from website traffic to user behaviour. It also helps marketers track conversions and fine-tune their campaigns.Yet, with all the data Google Analytics provides, knowing how to use it with Search Engine Optimisation (SEO) is essential […]
How to get more from every pound you spend on Google Ads.Running Google Ads without a strategy is like setting fire to your marketing budget. It’s loud, fast, and oh-so-unsustainable. More often than not, this happens because businesses waste money chasing clicks rather than focusing on acquiring customers. Why? Because they focus on surface-level metrics […]
Updated 2025 How Synergising Organic & Paid Search Amplifies ResultsSearch smarter, not separately, and supercharge your search results.When it comes to search marketing, SEO and PPC aren’t rivals. They’re teammates. Together, they deliver far stronger results than when run in isolation. At b4b, we’ve seen how combining organic and paid search gives businesses the best […]
In the world of digital marketing, optimising your PPC (Pay-Per-Click) campaigns is essential to maximise your return on investment. With the right strategies, you can drive more traffic, generate leads, and boost sales effectively. By adopting the right strategy PPC and SEO can be used together to increase web site traffic and conversions. Here are […]
Pay-per-click (PPC) advertising is a proven tactic for driving traffic to your website and generating valuable leads and sales. As the name suggests, PPC works on a “cost-per-click” basis. This means you’ll be charged a fee every time a user clicks through from your ad on Google or Bing (Microsoft), in order to land on your […]
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21 Albany Business Park, Cabot Lane,
Poole, Dorset, BH17 7BX
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