Poole-based digital marketing and software agency, b4b, is celebrating the success of one of its clients after their mobile app, built by b4b’s expert software team, achieved a major milestone by securing an £80,000 investment split between all five Dragons on the BBC’s hit programme Dragon’s Den.
Snowball is an innovative mobile app for iOS and Android users designed to make everyday experiences more accessible for people with disabilities – and often described as ‘the Trip Advisor for the disabled community’.
Founded by disability consultant Simon Sansome, who in 2014 suffered a life-changing injury leaving him paralysed from the waist down, the Snowball app delivers real-time accessibility information and user reviews for venues across the UK. The app enables people with disabilities to navigate venues, services, and public spaces with confidence, independence, and ease.
Scoped, designed and developed by b4b, the app impressed the Dragons with its cutting-edge functionality and market potential, culminating in a multi-investor deal that will accelerate the app’s growth and reach. The app provides a unique solution within its industry, and the backing from such esteemed business figures marks a significant milestone in its growth journey.
“We are incredibly proud to have played a key role in bringing this project to life,” said Jed Murray, Head of Software at b4b. “Our software team worked tirelessly to develop an intuitive, high-performing mobile application, and to see it receive recognition from such high profile business leaders is truly rewarding.”
b4b collaborated closely with the Snowball team from concept to completion, ensuring the app was built with scalability, usability, and security at its core. The investment will allow the client to enhance the app further, expand its market reach, and take the business to the next level.
Snowball is no stranger to winning praise and awards having been recognised in no less than eleven major awards since its inception in 2023, most notably as Winner of the Santander Global Award 2024 and most recently as a finalist in the Travel for All Awards 2025.
Working with b4b has been a highlight for Simon: “b4b has been an incredible partner on the Snowball journey. Their dedication, technical expertise, and belief in what we’re building have helped turn an idea into one of the world’s leading accessibility platforms. Over the past few years, their support has gone far beyond development - they’ve been part of the Snowball family, helping us make sure everyone, everywhere, can go anywhere.”
b4b is a full-service digital marketing, web and software development agency based in Poole. Established in 2010, the agency delivers creative and data-driven solutions for clients across the South and further afield. With expertise spanning web design, software development, branding, digital marketing, and media production, b4b helps businesses grow by connecting strategy, creativity, and technology. The team works with a diverse range of clients across multiple sectors, including manufacturing, professional services, retail, ecommerce and hospitality.
