search engine optimisation (SEO)
it takes work to reach the top. Our SEO services will help you improve your search engine rankings for selected keywords and increase organic traffic to your website
what is search engine optimisation?
SEO is the process of improving your website to increase its visibility for relevant searches. The better quality your website and its pages are, the more likely you are to attract the attention of search engines - and subsequently - prospective and existing customers to your site.
SEO consists of content SEO, technical SEO, and off-page SEO. For SEO to really make a difference, there needs to be a strategy in place that involves all three elements.
When considering where to rank your site for a search term, the bots that crawl the internet’s complex web of information will consider the below among lots of other things:
- Your website’s content
- Tags in your website’s code (technical elements)
- How your business appears elsewhere on the web
In fact, there are hundreds of ranking factors in SEO. From the keywords you use to internal and external links, SEO is all about trying to optimise a website to ensure a search engine’s ranking algorithm favours your site above others – this is where we can help.
But first, why is SEO so important?
why is SEO important?
SEO is a fundamental part of digital marketing. There are trillions of searches every year from people looking for information about products and services. Search is often the primary source of digital traffic for brands and complements other marketing activity. Greater visibility and ranking higher in the search results than your competition can have a positive impact on your bottom line.
Best of all – organic SEO is FREE! That is, you don’t have to pay Google or any other search engine to display your website’s pages at the top of the results page – you’ve earned that spot with fantastic content and a great website. This means that when done right, it can be a cost-effective way to bring in those all-important leads.
Without an effective SEO strategy, none of the above can happen. A website can’t be made and then magically appear at the top of a results page. It’s important that you show Google that your website is the best website to rank for a search term, and to do that you need an effective strategy that encompasses content, technical and off-page SEO.