Search engines such as Google, Bing and Yahoo use bots to crawl pages on the web, going from site to site, collecting information about those pages and putting them in an index. Next, algorithms analyse pages in the index, taking into account hundreds of ranking factors, to determine the order pages should appear in the search results for the search query.
Search engine optimisation (SEO) is the process of improving your website to increase its visibility for relevant searches. The better visibility your pages have in search results, the more likely you are to attract attention of the search engines to rank you and subsequently, prospective and existing customers to your business.
why is SEO important?
SEO is a fundamental part of digital marketing. There are trillions of searches every year looking for information about products and services. Search is often the primary source of digital traffic for brands and complements other marketing activity. Greater visibility and ranking higher in search results than your competition can have a positive impact on your bottom line.
From understanding how our clients’ customers search for products or services to creating strategic content and high-quality link building, our specialist SEO team devise and implement effective SEO strategies to increase quality traffic to our clients’ websites.
We have proven ability to get websites noticed on search engines, increasing online traffic and driving relevant customers to your products or services. To discuss how we can boost your rankings, please don't hesitate to contact us today on 01202 684400.