Magento development, UX design, SEO strategy
The team at The Electrical Showroom initially approached b4b to update their electrical components shop to the latest version of Magento®. The website was using a version that was due to be retired by the vendor and we were tasked with making the switch to ensure minimal impact on sales. Magento is an open-source e-commerce platform and at the end of June 2020, all sites using version 1.x had to update to version 2.
The Electrical Showroom operates in a competitive market, alongside traditional high street names such as Currys, Argos, John Lewis and online sellers like Amazon.