As one of the leading office refurbishment and mezzanine flooring companies in the UK, the team at Jade Aden Interiors recognised that they needed to refresh their outdated website to maintain their enviable presence online.
An important aspect of this was to increase their customer enquiries across all their key product areas as well as sharing new case studies and fantastic imagery.
website development SEO & content marketing photography social media
b4b has helped Jade Aden Interiors to convert more leads from their website and social media presence. They ensure that traffic comes from search too, with SEO content and pay-per-click campaigns that drive traffic to the site.
Our experienced web design team created a website that was professional and modern, with clean lines and striking imagery to reinforce Jade Aden’s dominant position in the industry’s marketplace.
Among the most effective features is the main image banner that scrolls through their key services and is supported by descriptive headlines, stunning visuals and calls to action to encourage the user to explore the website further or make an enquiry.
Each subpage has been carefully designed to provide the user with all the information they need while guiding them to complete the desired action. This is achieved with copy highlighting the client's unique selling points and showcasing recent projects.
As part of the brief, b4b was tasked with refreshing the Jade Aden Interiors logo which we used as inspiration for the website’s colour scheme.
This unified approach helps maintain a seamless brand image that transcends channels so customers can recognise the business easily.
Content across the website is crafted by our copywriters to include carefully selected keywords and phrases to promote effective search engine optimisation (SEO) in order to rank higher on Google.
In an industry where recommendations are key, the site also includes a dedicated ‘case studies’ area which showcases recently completed projects and the clients/industries they've worked with across the country.
Thanks to optimised content and on-point SEO, we have achieved number 1 positions in Google for 'office fit out' keywords.
We also regularly implement email marketing campaigns for the client targetting businesses across the South and previous clients. Our campaigns regularly achieve an average click-to-open rate of 37% - the industry average is just 17%.
It’s often said that a picture paints a thousand words and that’s certainly true of the projects that Jade Aden Interiors undertake.
That’s why we regularly make site visits to capture our client’s work on camera from their contemporary office refurbishments to full-scale mezzanine floor installations.
Photography and video showcase their projects in the best possible light and help to convey the calibre of their work. We then use libraries of the high-resolution imagery and video for use on the website, on social media and for any promotional collateral.
We’ve also used video to help the client offer advice and guidance on social distancing to businesses returning to work after lockdowns due to the Covid-19 pandemic in 2020/21.
To support the marketing campaign and the work we are doing on their website, we also promote the JAI brand and their services on LinkedIn.
Being a B2B platform, LinkedIn is the perfect place to engage and communicate with business owners who may be interested in their services, and increase brand awareness and ultimately generate more enquiries.
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"We've been working with b4b for over 10 years. b4b's main attribute is that they are very easy to access, just a phone call away. They explain the whole process and where to focus for maximum value. If I'm summing up b4b and our relationship; everybody likes to work with people that are easy to communicate with, give good value for money and are a pleasure to work with. I hope our relationship carries on for many years to come.
Paul Meyer, Director, Jade Aden Interiors.
avg click-to-open rate for email marketing
increase in referral traffic from LinkedIn YoY
in search results for 'office fit out'