Bowls England are the national governing body for outdoor lawn bowls, a sociable, active sport enjoyed by people of all ages.
Our team built a separate, custom site, hosted on our server, to enhance speed and security. There, visitors can create their own accounts, sign up to enter competitions, make digital payments, and follow live league tables.
User experience was a key focus throughout the project and taken into consideration at every stage of the design process.
Due to the wide age demographic that would be using the portal, the site had to be as accessible as possible to accommodate all needs and abilities.
Despite the complex functional elements of the website, the layout was simple and decluttered, incorporating clear fonts and colours.
With the understanding that users were likely to be checking in regularly for competition updates from their mobiles, tablets, and laptops, the portal was designed to be compatible with a range of devices.
Explanatory headings and user guidelines were also incorporated throughout the portal in order to provide additional support and clarity.
The portal was intelligently crafted to interpret and store data automatically, replacing the need for excessive paperwork and dramatically reducing the administrative workload.
With the inclusion of fixtures grids, the website would also be able to display who was competing at any given time and provide regular score updates. This complex build required the knowledge of specific formulas and specialist coding, to accommodate the changing information and process data from competitions taking place simultaneously all over the country.
The portal was designed to handle a wealth of information, and be able to store, retain, and display previous data so that people would be able to access match history.
For this project, our team had to develop an in-depth understanding of the client’s specific needs in order to appreciate how each of the site’s individual features would need to perform in practice.
Through lots of regular client communication, we were able to gain a thorough insight into the world of bowls, producing a unique website that was specific to the sport and recognised the needs of the user.
The client was so impressed with the experience of working with the b4b team that they have continued to work with us. Together, we are constantly looking at ways to improve the player portal and take the scope of its functionality even further.
To discover more about our range of services or to discuss your own website/online portal requirements with a specialist member of our team, please give us a call on 01202 684400 or get in touch online.