The Latest b4b News and Marketing Industry Insights

AI is no longer a futuristic novelty; it’s already reshaping how businesses operate, from improving customer engagement and streamlining internal processes, to helping teams make smarter data-driven decisions. If you’re wondering how your business could benefit from AI beyond just a single use case, read on. The right AI tools can deliver value across many […]

Building an app is a big investment. It’s not just about coding features, it’s about creating something that solves real problems, delights users, and supports your business goals. But how do you make sure your app hits the mark before you commit to full-scale development? At b4b, developing a prototype is an essential step in […]

Customer expectations have changed. Today’s buyers want instant answers, seamless experiences, and 24/7 availability. If your website or app can’t deliver, you risk losing them to a competitor who can. That’s where chatbots – particularly AI-powered chatbots – come in. Once seen as a ‘nice-to-have,’ they’re quickly becoming an essential tool for businesses of all […]

In today’s digital-first world, it’s not enough for software to just “work” – it needs to work together. In this blog, we’ll break down what APIs are, how they work, and why they may be important for your business. What is an API? API stands for Application Programming Interface and they allow different pieces of […]

Off-the-shelf software is a tempting choice for many growing businesses. It’s quick to set up, often cost-effective in the short term, and covers the basics. But what happens when “basic” isn’t enough? As your business evolves, the cracks start to show. Manual workarounds, duplicate data entry, missed insights, and frustrated teams become daily hurdles. If […]

Every business requires a set of processes to function. From handling and fulfilling orders to onboarding clients, it’s easy for things to become overcomplicated, inconsistent, or redundant. That’s where Business Process Modelling (BPM) comes in. Whether you’re building a bespoke business system or refining an existing platform, mapping out your existing and desired business processes […]

No one starts a business dreaming about spreadsheets, paperwork, and endless admin tasks – but for many growing businesses admin can quietly take over. From managing job schedules and processing invoices to tracking materials and handling customer communications, the workload quickly adds up.The good news? Admin doesn’t have to be a time drain. With the […]

From managing tenants to handling maintenance requests, staying on top of your portfolio can become overwhelming. A property management app can help streamline operations, improve efficiency, and ultimately boost profitability. Here are 5 reasons why landlords should consider investing in a property management app.1. Simplify Rent CollectionTraditional rent collection methods, such as bank transfers, checks, […]

For freight forwarding businesses navigating the complexities of logistics, investing in custom software can be a game-changer. Off-the-shelf solutions may offer basic functionality, but they often fall short in effectively addressing unique processes and requirements.Custom freight forwarding software provides a tailored approach, enabling you to streamline operations, improve efficiency, and gain a competitive edge. In […]

Whilst off-the-shelf e-commerce platforms offer convenience, they often come with limitations that can hinder growth, user experience, and brand identity. Custom e-commerce solutions provide a fully-tailored approach, offering flexibility, scalability, and a competitive edge. Here’s why investing in a bespoke e-commerce system could be the best decision for your business. 1. A More Tailored User […]