Search Engine Optimisation (SEO)

We help businesses across Dorset and the South Coast win more enquiries from search. Our SEO team covers technical SEO, content, local search and link building, so your business shows up in Google's organic results and the map pack for the searches that matter.

We're an award-winning agency based in Poole, with years of experience and clients in multiple sectors. We give you clear monthly reporting aligned with an agreed strategy.

SEO is the process of improving your website to increase its visibility for relevant searches. The better quality your website and its pages are, the more likely you are to attract the attention of search engines - and subsequently - prospective and existing customers to your site.

SEO consists of content SEO, technical SEO, and off-page SEO. For SEO to really make a difference, there needs to be a strategy in place that involves all three elements.

When considering where to rank your site for a search term, the bots that crawl the internet’s complex web of information will consider the below among lots of other things:

• Your website’s content
• Tags in your website’s code (technical elements)
• How your business appears elsewhere on the web

In fact, there are hundreds of ranking factors in SEO. From the keywords you use to internal and external links, SEO is all about trying to optimise a website to ensure a search engine’s ranking algorithm favours your site above others – this is where we can help.

But first, why is SEO so important?

Why Is SEO Important?

SEO is a fundamental part of digital marketing. There are trillions of searches every year from people looking for information about products and services. Search is often the primary source of digital traffic for brands and complements other marketing activity. Greater visibility and ranking higher in the search results than your competition can have a positive impact on your bottom line.

Best of all – organic SEO is FREE! That is, you don’t have to pay Google or any other search engine to display your website’s pages at the top of the results page – you’ve earned that spot with fantastic content and a great website. This means that when done right, it can be a cost-effective way to bring in those all-important leads.

Without an effective SEO strategy, none of the above can happen. A website can’t be made and then magically appear at the top of a results page. It’s important that you show Google that your website is the best website to rank for a search term, and to do that you need an effective strategy that encompasses content, technical and off-page SEO.

Every SEO campaign is built around your goals, but all draw on the same SEO fundamentals.

Technical SEO

We audit and fix the things that stop search engines crawling and indexing your site properly: crawl errors, indexing problems, site speed, Core Web Vitals, redirects and structured data.

Local SEO

For businesses that serve a town or region, we optimise your Google Business Profile, build consistent local citations, create location pages and help you earn more reviews. 

Content and on-page SEO

We research what your customers search for, then plan, write and optimise service pages and blog content that answers those questions better than your competitors. Our in-house copywriters do the writing.

Ecommerce SEO

We optimise category and product pages, fix faceted navigation and duplicate content, and add product schema, so more of your catalogue ranks. 

Link building and digital PR

We earn links and mentions from relevant, trusted sites that build your authority with Google.

International SEO

For businesses selling overseas, we handle market research, hreflang, localised content and country-specific keyword targeting.

1. Audit. We review your site's technical health, content, backlinks and local visibility, and benchmark you against your top competitors.

2. Strategy. We agree goals and target keywords with you, then build a prioritised plan.

3. Fix the foundations. We tackle the technical issues and quick wins first, so later work has the best chance of paying off.

4. Create and optimise. Each month we improve existing pages, publish new content and build your authority.

5. Report and refine. You get a monthly report showing rankings, organic traffic, leads and sales from search, plus a call to review what's working and what's next.

Most clients start seeing movement within three months. Bigger gains usually come between six and twelve months, depending on your market and starting point.

Explore our search engine optimisation portfolio, showcasing our creative and technical expertise.

• A full in-house team. SEO consultants, copywriters and developers work on your account, with no outsourcing.
• Joined-up marketing. We work alongside our PPC, social media and web design teams, so your campaigns support each other.
• Reporting you can understand. Every month, we show you what we did and what it delivered.
• Local, but not limited. We're based in Poole and work with clients across Dorset, Hampshire, the South of England and the rest of the UK.

01202 684400

Poole, Dorset:
21 Albany Business Park, Cabot Lane,
Poole, Dorset, BH17 7BX

Ringwood, Hampshire:
7-8 Millstream, Christchurch Road,
Ringwood, Hampshire BH24 3SD