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Holiday Park Marketing Services

At b4b, we craft powerful marketing and website solutions designed for the holiday park industry.

Family bike ride in countryside. Holiday park marketing services.

Tailored Solutions

Effective Solutions

At b4b, we understand the key challenges facing holiday park businesses. Our tailored solutions help you with:

Bookings

Increase direct bookings and reduce reliance on third-party platforms.
Drive more relevant traffic and bookings through improved paid advertising and advanced SEO/PPC strategies.
Boost website performance and conversions with data-driven insights into customer behavior.
Strengthen customer retention with targeted email and loyalty campaigns.

Leads

Improve your website and email journeys to optimise conversion rates.
Reach a wider audience to improve holiday home sales.
Optimise your digital marketing strategy for maximum return on investment.

Branding

Strengthen your brand identity and create a consistent visual presence.
Utilise high-quality media to showcase your park and attract more visitors.

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Our Services

Marketing Services for Holiday Parks

b4b provides comprehensive marketing solutions to ensure your holiday park remains top of mind for potential visitors. Our services include:

Search Engine Optimisation (SEO)

We optimise your website to rank higher on search engines, ensuring your park is easily discoverable by those planning their next holiday.

Pay-Per-Click Advertising (PPC)

Drive targeted traffic to your website with our expertly managed PPC campaigns, delivering measurable results and high ROI.

Paid Social Media: Leverage targeted advertising on platforms like Facebook and Instagram to reach potential guests.
Organic Social Media: Engage your audience with creative and consistent content that builds your brand presence.

Media Services

Captivating visuals are key to showcasing the unique appeal of your park. Our media services include:

Photo Shoots: High-quality imagery that highlights the best features of your park.
Video Production: Engaging videos to promote your park across digital platforms, giving potential visitors a glimpse of the experience they can expect.

Branding Review and Delivery

A strong, consistent brand is essential in the competitive holiday park market. b4b in partnership with our creative sister company Studio Global offers:

Branding Reviews: Assessing your current branding to identify strengths and areas for improvement.
Brand Development: Creating or refreshing your brand to ensure it resonates with your target audience.

We understand the seasonal nature of holiday park bookings. That’s why we offer flexible payment schemes tailored to match the fluctuations in your revenue, making it easier for you to invest in growth without financial strain.

At b4b, we combine industry expertise with a deep understanding of holiday park operations to deliver solutions that drive results. Get in touch with us today to discuss how we can help your park thrive.

Get In Touch

Industry Experienced Professionals

Meet Our Experts

Toby McConnell

Senior Account Manager

[email protected]

Toby McConnell brings over 10 years of experience in the holiday park sector, having worked with a wide range of parks and industry bodies across the UK. With a strong focus on digital strategy and full-service marketing, Toby has delivered impactful campaigns and technical solutions that drive real results.

His expertise spans website development, guest experience tools, SEO, and multichannel marketing for both independent parks and national networks.

At a national level, Toby has worked closely with leading organisations including the British Holiday & Home Parks Association (BH&HPA), where he is an associate member and has delivered expert presentations at annual conferences. He has also supported UK Parks with a full website build, SEO strategy, and paid advertising, and provided comprehensive marketing services for the Best of British Parks group.

Among leading independent groups and parks, Toby has delivered high-impact digital solutions and marketing campaigns for well-known names such as West Dorset Leisure Holidays, Beverley Holidays, and Skelwith Fold Caravan Park—each of which benefitted from full website rebuilds, strategic marketing support, and the integration of bespoke guest apps. He has also overseen major projects for Park Cliffe, Concierge Camping, Ayr Holiday Park, Coastdale Holiday Parks, and Wooda Holidays, ranging from full-service marketing to guest experience enhancements. In addition, Toby has led the redevelopment and marketing rollout for Holiday Homes in Dorset, Beverley Holiday Homes, and Merley House Holiday Park, combining technical delivery with brand-focused strategies that drive bookings and engagement.

Toby’s deep understanding of the holiday park sector, coupled with his strategic, hands-on approach, makes him a trusted partner for businesses looking to grow, innovate, and thrive in an increasingly competitive marketplace.

[email protected]

Nicole Dewar adds further depth to our team with over 10 years’ experience in the leisure & hospitality sector, working with leading businesses including Sykes Cottages, Haven, Merlin Entertainment, and Waterside Holiday Group.

With a strong background in strategic marketing, she has successfully driven growth and brand awareness for leading holiday park and accommodation businesses. Her experience includes:

Regional Marketing Manager at Sykes Holiday Cottages – Overseeing marketing campaigns for three leading holiday cottage agencies, with a combined portfolio of 1000 properties. Implementing data-driven strategies to increase letting sign-up, grow brand awareness and improve guest and owner experience.
Marketing Manager at Waterside Holiday Group – Promoting the award-winning Waterside Holiday Group’s 5-star parks. Executing guest and owner acquisition strategies through traditional and digital marketing, to grow booking revenue, gain high-quality ownership leads and increase on-park spend.

Nicole’s expertise in digital and traditional marketing, combined with her deep understanding of the holiday sector, enables her to develop and execute highly effective campaigns that drive real results.

Bespoke Web Design

Holiday Park Website Design

At b4b, we understand that your website is the digital face of your holiday park. Our expertise in holiday park web design ensures that your site captures the essence of your brand while delivering a seamless user experience. Recently, we designed and launched the following park websites:

Additionally, we created the umbrella group site for these parks:

Coastdale Parks

This four-website project was delivered on time and on budget. Each site features eye-catching designs aligned with their respective branding and target customer base. Whether it’s a single park or a group of parks, we have the expertise to craft a website that stands out and drives bookings.

"Working with b4b on our website projects was a seamless experience"

The team understood our brand, our target audience, and the importance of delivering a user-friendly experience for our customers. The four websites were delivered on time and within budget, and the results have been fantastic. We now have a strong online presence that truly reflects our parks, and we continue to see positive engagement and increased bookings. I would highly recommend b4b to any holiday park looking to improve their digital presence.

Coastdale Parks