Web Design Dorset | Staff Photography Case Study

web design and photography

Founded in 2012 by Debbie Cohen, Streetwise HR is a forward-thinking, commercial human resources company that thinks outside the box to ensure their clients' businesses thrive through effective HR.

Our Poole-based web design team created an attractive and streamlined new website, migrating old content from their WordPress site and working with our copywriters on additional new, search engine optimised content.

Our media team were commissioned to freshen up their individual profiles on the ‘Meet the Team’ page of their website, plus capture some additional stylish images of both their offices and staff to enrich the new site even further.

photography web design

what we did

After meeting to discuss the project objectives with Debbie, the team produced a detailed creative brief and then conducted a full photoshoot, setting up a mobile studio within Streetwise HR's Bournemouth office.

It was crucial that the images conveyed the rich characters and personalities within the team, so a selection of professional and candid style images were taken, involving the use of props and personal items brought in from home.

This provided them with a selection of engaging content to use immediately on their new site and on their various social channels. Following this success, the focus shifted to their customer testimonials, and they soon set their sights on expanding this resource too - with the addition of some new video case studies, filmed with some of their long-standing customers.

media production services

Recorded on location with each client, these professional, branded testimonials really brought the services offered by Streetwise HR to life. Testimonials do a great job of helping their potential customers understand the benefits available, while reassuring them of the company’s stature and giving them confidence in the product they’re buying.

This is an effective strategy, as it gives prospective customers the ability to hear how others have benefitted and see genuine endorsements from existing customers. These powerful case studies have been used effectively across social media channels and trade publications, as well as forming the basis of many articles and stories.

Debbie Cohen, owner of Streetwise HR, left us a wonderful review:

“We’ve loved working with b4b, they’ve really helped us with case studies, with photography – we recently refreshed our website, and they came along and did a wonderful photoshoot in our offices.”

“I’m someone that hates being on camera, but the b4b media team made it so, so easy!”

eye-catching web design

The slick new website incorporated Streetwise HR's distinctive colours, with subtle yet effective logo and on-page animation that draws the eye. Much more streamlined and easier to navigate than the company's previous website, with a mix of refreshed old and optimised new content created by our SEO copywriters, the new Streetwise HR site is now a more accurate reflection of the business.

It showcases the team's areas of expertise, while also highlighting their fun and fresh personality.

Streetwise HR's web design & Co office

choose b4b for your comprehensive digital marketing and media needs

At b4b, we provide extensive digital marketing services for businesses looking to grow their online presence, and tap into the online marketplace. We can tailor a marketing plan to your exact requirements, as well as provide accompanying media, software and web design services all in house.

You can check out some other examples of our work, or give our friendly team a call today to discuss your requirements on 01202 684400.

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