The Latest b4b News and Marketing Industry Insights

Homepage Design Tips That Drive Conversions in 2025What your homepage says in three seconds could make or break your business.Visitors don’t read your homepage — they scan it. In just seconds, they’ve already decided whether to stay or leave. A poor design will cost you conversions, but a homepage that clearly guides visitors and focuses […]

A well-designed website doesn’t just look pretty – it’s a powerful tool that connects your business with your customers, driving sales, building brand recognition, and so much more. Unfortunately, common design mistakes can easily derail your website’s success, leading to user frustration and missed opportunities. b4b’s web specialists have designed countless websites over the years, […]

Poole-based digital agency, b4b Marketing, has thrown its support behind Forest Holme Hospice as its charity for 2024 and the team are well on their way to reaching their target of £1,000 for the year. The local agency, which specialises in marketing, software, websites and media, has already taken part in various initiatives so far […]

b4b, along with partner agency Studio Global, is thrilled to extend a warm invitation to all marketing professionals and businesses in the South to join us at our upcoming Sky AdSmart event. We’ve teamed up with Sky AdSmart to showcase the potential of TV advertising and how AdSmart allows businesses of all shapes and sizes […]

Ah, the good old ‘About Us’ page – the page that tells your customers who you are, what you’re all about, and why you’re all about it.Unfortunately, there’s always been a notion that ‘About Us’ pages don’t pack a punch. They don’t have the flashy appeal of the homepage, the practicality of a contact page, […]

Since their introduction in the 1980s, mobile phones have revolutionised the way we live our lives. They’ve become our constant companions, providing us with a wealth of information at our fingertips. From surfing the web to listening to music, there’s so much they can offer – you can even use them to make calls! (Who […]

Let’s try an experiment. Take a moment to imagine the colour green, and then think of the words that come to mind – you might come up with nature, freshness, growth, sustainability, and peace, just to name a few.Now think about the colour red. What words come to mind? Passion, anger, love, warmth, and danger […]

Websites have come a long way since the 1990s, 2000s, and even 2010s, and they’ll continue to evolve further throughout the 2020s and beyond. The internet is constantly changing to incorporate the latest technological innovations and design standards, with websites becoming more sleek and user-friendly with each passing year.To stay relevant on the net, businesses […]

Stories have been told for as long as humans have had a way to tell them. From prehistoric cave paintings to the latest Marvel movie, stories have long shaped the way we view the world around us.The reason we love stories is simple: stories evoke emotions, create meaning, and foster a sense of unity. The […]

According to Zippia, around 4.97 billion people worldwide access the internet with their mobile devices – about 90% of all global internet users. That’s a lot of people scrolling, tapping, and swiping their way through the net!With such a huge percentage, it only makes sense to design your website with mobile devices in mind. Overlooking […]