The Latest b4b News and Marketing Industry Insights

In today’s digital-first world, it’s not enough for software to just “work” – it needs to work together. In this blog, we’ll break down what APIs are, how they work, and why they may be important for your business. What is an API? API stands for Application Programming Interface and they allow different pieces of […]

Off-the-shelf software is a tempting choice for many growing businesses. It’s quick to set up, often cost-effective in the short term, and covers the basics. But what happens when “basic” isn’t enough? As your business evolves, the cracks start to show. Manual workarounds, duplicate data entry, missed insights, and frustrated teams become daily hurdles. If […]

One of the most important choices a business can face revolves around the type of software used to drive operations. Should you opt for off-the-shelf solutions or invest in bespoke software that is tailored specifically to your unique requirements? While both options have their merits, the decision often depends on your business’s specific needs, goals, […]

When embarking on a new software or app development journey, the discovery phase is often the unsung hero behind the project’s success. This critical first step sets the foundation for everything that follows, ensuring that your solution effectively meets your requirements. What is the discovery phase? The discovery phase is the initial stage in the […]

In the fast-paced world of business, customer relationships are at the heart of success. Effectively managing these relationships can be the key to driving growth, especially when retaining existing customers is five times more cost-effective than acquiring new ones. This is where a customer relationship management (CRM) system comes into play. While off-the-shelf CRM solutions […]

The b4b Software team are delighted to announce the launch of their new business management platform aimed at trades businesses with mobile workforces. The aptly named RemoteWorkr is the latest project to go live for the software team at b4b, the Poole-based marketing and software agency. It’s a tried-and-tested job management system that seamlessly integrates […]

In today’s competitive business landscape, efficiency and adaptability are crucial for success. One way to achieve these goals is by implementing a bespoke business management system. Unlike off-the-shelf solutions, bespoke systems are tailored specifically to your business needs, providing unique advantages that can significantly enhance your operations. Here, we explore the top 10 benefits of […]

Whether it’s building and transforming our clients’ brands with our marketing and web services, or innovating our own internal processes for better results, at b4b we’re always on the move and looking for ways to develop wherever possible. Recently, our software and web teams took an introspective look at their internal processes, knowing that there were ways in which […]