web development, social media & digital marketing for Lester Brunt
Lester Brunt has been a trusted financial advisor for families across the south for over 25 years. They came to us in 2023 looking to ramp up their online presence, and we're proud to say we delivered – and keep delivering!
We teamed up with Studio Global to create a sleek, modern website that makes it easy for Lester Brunt’s customers to reach out for financial guidance. We also gave their search engine ranking a lift through SEO (Search Engine Optimisation) to get them in front of more potential clients. In the near future, we plan to take things to the next level with a combination of PPC (Pay-Per-Click) ads and social media campaigns.
Clear communication is key, which is why we provide Lester Brunt with detailed monthly reports and updates on campaign progress. They can always see their progress and feel confident they're on the right track to achieving their goals.
We worked in tandem with Studio Global when creating their website. They built the base site and created the overall design, with a hand-drawn aesthetic that struck the perfect balance - professional to suit the business's nature, but with a fun, modern twist that brought each page to life.
Behind the scenes, our team fine-tuned the code for maximum efficiency and achieved lightning-fast load times. The final product was a website that combined eye-catching design with cutting-edge performance, taking the user experience to a whole new level.
After launching the website, we focused on boosting its visibility in search results (especially for local searches in Dorset, Hampshire, and Surrey) by implementing strategic content and technical SEO techniques.
We developed a content strategy focused on Lester Brunt's chosen keywords. This involved building core pages for their services and crafting informative articles related to them. Since their industry requires specialised knowledge, we collaborated closely with Lester Brunt throughout the content creation process, making sure to get their approval before publishing anything.
On the technical side, we made sure all content was easily crawlable and understandable by search engines with a well-structured sitemap, schema markups, correct linking, and more. This maximised the site's chances of ranking well for relevant searches while providing a user-friendly experience.
Our SEO efforts paid off with a huge surge in organic search traffic - over one three-month period, we saw a 45% increase in visits compared to the same time last year!
Our next stage is to level up Lester Brunt's online presence with a combination of pay-per-click (PPC) ads and targeted social media campaigns.
We'll be running PPC ads on Google, targeting high-volume keywords that their ideal customers are searching for. This will get Lester Brunt's services appearing right when people are looking for them.
On LinkedIn and Meta, we'll create social media adverts based on demographics, interests, and online behaviour. This is so we can reach the exact audience most likely to benefit from Lester Brunt's services.
Both PPC and social media campaigns will be closely monitored and optimised to get the highest return on investment, while always keeping Lester Brunt's target audience in mind.