Website & SEO for Town & Country Communications

Town & Country Communications is one of the South’s most established business telecommunications and IT providers. For more than a decade, they’ve trusted b4b as their digital partner for their website, SEO, media, and social media. As their services grew and their audience expanded, they needed a new website and refreshed branding that better reflected their strong market position and the personality of the three brothers behind the business: Lee, Jacey and Karl.

In 2025, Town & Country asked us to reinvigorate their website, update their much-loved illustrated characters, and continue our digital marketing strategy. Alongside ongoing SEO and fresh on-site content, we introduced a new wave of social videos. These included everything from practical tips to personality-led clips, and were published across their Facebook, Instagram, and LinkedIn channels. Each element works together to strengthen their online presence, increase enquiries, and keep the brand front of mind in a competitive telecoms market.

Town & Country Communications has been a trusted partner for businesses across Dorset, Hampshire and Wiltshire for over 30 years. During their tenure, they had seen outdated technology costing UK businesses billions in downtime each year. As demand for broadband, VoIP and managed IT grew, they wanted their website and branding to work harder.

At the same time, national providers were increasing their visibility across search and social. Town & Country saw a clear opportunity to strengthen their online presence with a more modern website, ongoing SEO and always-on content and video. The challenge was to bring everything together into a joined-up digital experience. One that reflected their expertise, protected their local “go-to guru” status and kept their character and charm at the heart of the brand.

To support Town & Country’s goals, we delivered an integrated digital solution that modernised their online presence while keeping their family-run character front and centre. This brought together a new website, updated illustration, an ongoing SEO campaign, social media management and video production into one joined-up strategy.

Key elements of the solution included:

• New website design and development using a blue and white colour palette, curvy page layouts and clear user journeys. Plus, clickable graphics and a moving image banner to showcase key services and USPs.
• An ongoing SEO campaign built around page-by-page keyword research, optimised service copy and regular updates to meta titles, descriptions, case studies and blogs.
• Refreshed caricature illustration featuring the three brothers across web and social. We kept the characters customers recognise, but updated the style for today’s digital channels.
• Social media management on Facebook, Instagram and LinkedIn, including fun, personality-led posts and regular competitions to boost reach, engagement and loyalty.
• Short-form video production to explain services more easily than text alone. We used this to share practical tips and put real faces to the brand across their social channels.

Together, these elements created a consistent digital presence that reflects who Town & Country are, supports visibility in a competitive market, and drives more of the right enquiries from local businesses.

The redesigned website and joined-up marketing activity have already delivered strong, measurable improvements for Town & Country. It's strengthened their visibility online and helped them compete confidently with larger national providers.

Key results include:

• 157% year-on-year increase in web traffic.
• One third of the target keywords rank in the top 3 positions on Google.
• No. 2 position for “telephone systems Dorset”.
• A steady flow of new users and enquiries driven by ongoing SEO activity.
• Substantial reach and engagement across Facebook, Instagram and LinkedIn.

For Town & Country, the website now acts as a true “fifth salesman”. It generates enquiries all day, showing off their services and giving prospects a sense of the people behind the brand before they call.

With the foundations in place, the next phase is about deepening the value of each channel. Clearer service journeys allow for quick updates to case studies and blogs. Ongoing SEO boosts priority keywords, while fresh illustrations provide a strong visual hook for future campaigns. Together, this will help Town & Country keep their local “go-to” status while national providers continue to push harder online.

As Town & Country roll out new services, this setup makes it easy to launch fresh content, campaigns and videos without rebuilding from scratch. The same approach works for any established business with an ageing website or fragmented marketing. By aligning design, SEO, social and video around clear goals, you can turn your site into a reliable source of enquiries rather than just an online brochure. If you’re looking to strengthen your online visibility or refresh your website, our team at b4b can help.

We specialise in joined-up digital solutions that focus on clarity, performance and measurable results. Call 01202 684400 or arrange a consultation with our web and marketing team.