Brand Development and Marketing for Après Provence Launch
Introduction
We partnered with Pet Social to create a dedicated social platform for pet owners, a place where pets are truly the stars of the show. Designed to combine the fun and familiarity of social media with a pet-first focus, the platform aims to bring together an ever-growing community of pet lovers and help connect users with pet-friendly locations and businesses.
The Challenge
Breaking into the social media space is no small undertaking. Pet Social faces the challenge of competing with established giants like Instagram and Facebook, platforms already used by millions to share photos of their pets.
To stand out, Pet Social needed to offer something unique - a platform built entirely around pets and their owners. This meant creating an app that not only provided the familiar sharing and tagging experience people love, but also delivered practical, pet-focused tools that other social platforms do not.
b4b was tasked with building a bespoke app and supporting website that would showcase this unique positioning, attract a loyal community, and scale to accommodate ambitious future features.
Key Features & Functionalities
Our team worked closely with stakeholders to define the app’s core differentiators. We focused on building a platform that was fun, visually engaging, and practical for everyday pet ownership.
Result
Pet Social has carved out a distinctive niche in the crowded social media space by putting pets - and the needs of their owners - at the heart of the experience.
The platform blends the fun and familiarity of social media with practical tools that support day-to-day pet ownership, setting it apart from traditional platforms and helping it to grow a loyal, engaged user base.
Pet Social’s roadmap includes further plans to keep the platform ahead of the curve, with features in development such as:
- Lost & Found pets – helping reunite missing pets with their owners
- Interactive map functionality – making it even easier to discover nearby pet-friendly locations and services
- Products and vouchers – offering exclusive deals and rewards to the Pet Social community
"Working with b4b has been a great experience for me and the team... They're really listened to what we need and I've been really impressed... I can really recommend them as a brilliant business to work with. They want to see us succeed and they would want you to do the same."
Dan Newman
Managing Director
Hospitality Rewards
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