New Restaurant Website, Media, & Marketing for Hot Rocks

The view from Hot Rocks’ terrace is unforgettable. Sunsets, cocktails, live music, it’s the kind of place that fills up fast on a Friday night. Yet, the website for their restaurant and cocktail bar didn’t tell that story. Their vibrant Bournemouth-based venue had energy in spades, but little was coming through online. The site lacked visual consistency, wasn’t mobile-friendly, and had no clear path from post to booking.

When Hot Rocks came to b4b, they hadn’t worked with an agency before but knew they needed more than a website refresh. We rebuilt their site from the ground up, and our team delivered a complete brand shoot and gave their social media rhythm and direction. The result was a digital presence that finally matched the experience and brought customers along for the ride.

A strong website should do more than look good; it should convert. Hot Rocks needed a fast, mobile-first platform that focused on getting more people through the door.

We designed a clean, responsive site that puts the venue’s personality front and centre. The layout makes it easy for visitors to explore the menu, check out the vibe, and book a table in just a few clicks. Every part of the journey is smooth, with bold CTAs, optimised content structure, and local SEO. All of these elements are designed to showcase the Bournemouth beachfront experience.

Behind the scenes, the site was developed for performance and longevity. It’s easy to update, fast to load, and designed to scale with the brand as they grow. For us, this wasn’t just a redesign; it was a reset that would afford Hot Rocks the digital foundation to compete confidently.

Once the site was in shape, it was time to bring it to life visually. We carried out a full-day brand shoot on location, capturing the dishes, cocktails, staff, and beachside views that make Hot Rocks stand out. From sizzling food shots to panoramic terrace views, every asset is designed with social, website, and marketing flexibility in mind.

But this wasn’t just about beautiful images. We also crafted video content, such as short clips designed for Reels and story formats that would work across Instagram and Facebook. These clips made them feel native to the platform, as they were using trending styles and transitions to grab attention.

While the visuals gave the bar a new lease of life online, our copywriter also refined the tone of voice across their website. This included rewriting their new main pages to sound more like the venue itself: casual, energetic, and full of character. We also laid the groundwork for blog articles to support events, menus, and seasonal campaigns.

Plus, we shifted their social captions to reflect a more confident, friendly, and upbeat persona, matching the venue’s energy. Our social and media production teams collaborated to plan and execute a consistent social strategy. They receive three weekly posts, which blend atmosphere, dishes, people, and behind-the-scenes glimpses. This gave Hot Rocks the consistency they’d been missing and gave their followers something to engage with week after week.

Within weeks of launch, the impact was clear. The new website made it easier for customers to explore the menu, book a table, or get in touch — and they did.

The Hot Rocks team reported an evident increase in form submissions, customer emails, and general enquiries. More importantly, these weren’t casual clicks but fresh leads ready to book.

On social media, the venue gained structure and rhythm. Weekly posts highlighted everything from the summer menu to the buzzing weekend vibe. This helped them reconnect with existing customers and attract new ones. Engagement went up, and follower counts grew.

Whether you’re running a cocktail bar, a restaurant, or a venue with a unique atmosphere, one thing is true. Its success isn’t just about sharp design, but about showing up in the right way, in the right places, and at the right time. For Hot Rocks, that meant transforming their digital presence into a true extension of the venue experience. A space that was confident, mobile-first, visually rich, and ready to convert.

Whether you’re running a cocktail bar, restaurant, or destination venue, one thing is clear: your digital setup should do the heavy lifting. That includes strategy, photography, video, copy, SEO, and socials. They should all align and work together.

If you’re looking to boost visibility, drive bookings, and feel proud of how your brand appears online, we’d love to help. With b4b, there is no pressure, no jargon, just honest advice and a clear plan tailored to your goals.

Let’s talk about what your next chapter could look like. Contact us or call 01202 684400 to arrange a consultation with our website team.