HVAC Web Design & Build for Synaptics Energy Solutions

On 4th June 2025, Synaptics Energy Solutions approached b4b with a clear objective. They wanted a website that matched their reputation as specialists in HVAC engineering. Their existing site no longer reflected the scale of their projects. Nor did it deliver on the quality of service they provide to facilities managers, estates teams, and commercial clients across the UK.

They needed a new space that helped prospective clients understand what they offer. By focusing on structure, content, and user experience, we set about building a site that acts as a professional showcase and a foundation for future growth.

Synaptics has a strong reputation for delivering complex HVAC and building services projects across the UK. Their projects span AHU refurbishment, electrical installations, control systems, and decarbonisation efforts. However, their website did not clearly indicate this to either human users or Google.

The existing site lacked the depth and structure needed to show the full scope of their services. For facilities managers and estates teams online, Synaptics’ expertise and reliability weren’t as visible as they could be. Their brief to our team was pretty straightforward.

Design and develop a modern digital platform that:

• Reflects the company’s reputation
• Presents their services with clarity
• And provides a foundation for future marketing

In the early discussions, it became clear that Synaptics wanted a website to present its complex services in a simple manner. We help meetings to map their audiences and explore how facilities managers search for information. These open discussions helped us prioritise the messages that mattered most. This discovery stage provided us with the framework for a site that would present their services with clarity and purpose.

The web design phase focused on creating a professional look that reflected Synaptics’ position in the HVAC industry. Our Web UX team designed an intuitive navigation system to make service details easily accessible. Meanwhile, responsive layouts ensured a consistent experience across both desktop and mobile devices. Once approved, our Web Development team built a robust, flexible platform to support growth in the years ahead.

Key features included:

• Responsive layouts across all devices
• Structured navigation for quick access to services
• A framework built for speed, security, and scalability

To bring the site to life, we produced tailored copywriting for each page. The goal was to explain complex engineering services in a way that was both accurate and easy to understand. This balance of clarity and authority helps future clients quickly see the value that Synaptics provides. However, it does so without overwhelming them with extraneous technical detail.

With the launch of their new website, Synaptics now have a professional digital presence that reflects the scale of their work. The site has become a tool that their team use confidently in client conversations. It makes demonstrating expertise across HVAC, electrical, and M&E services far easier and more approachable.

Here’s what’s been achieved since going live:

• Improved presentation of services, giving facilities managers a clearer view of Synaptics’ capabilities
• Stronger first impression, supported by responsive layouts and clear navigation paths
• Ongoing stability and performance through reliable web hosting and web support
• Positive feedback with Synaptics’ team actively using the site in business development discussions
• A scalable platform ready for future digital marketing campaigns

While early results have been primarily qualitative, there have been clear benefits to the shift. The site is now crucial for building trust with prospects and facilitating client engagement. With hosting and support in place, the platform is designed to perform long-term and adapt as Synaptics’ marketing evolves.

The launch of Synaptics’ new website is only the start. They are staying on with our team to build visibility through ongoing digital marketing and dedicated SEO campaigns. With the web build and copywriting complete, attention now shifts to optimising the site as a lead generation tool.

This phased approach means the platform can showcase Synaptics’ engineering expertise today. All while being designed to generate new opportunities and position the company for future growth. With a strong digital presence and a marketing strategy in place, Synaptics is set for long-term success. Would your organisation benefit from a website that reflects your expertise and drives enquiries?

Achieve measurable growth for your business. Call us on 01202 684400 or visit our contact page to arrange a consultation with our web team.