Groundworks Website Built to Showcase SR France’s Civil Work

When it comes to civil engineering, credibility starts long before a shovel hits the ground. A professional, mobile-friendly website is foundational for a groundworks contractor. It not only shows past projects but also helps win future tenders.  

That’s what led SR France, a fourth-generation groundworks contractor working in Dorset, Hampshire, and Somerset, to b4b. Without an existing website, SR France were missing a digital platform to reflect their capabilities or support client confidence.  

In April 2025, SR France approached us to reimagine their online presence from the ground up. We set about creating a platform that now works as hard as they do. It supports credibility, simplifies client experiences, and showcases their civil work. 

We began by scoping the project from the ground up, since SR France didn’t have a digital presence in place. Navigation, mobile responsiveness, and content structure are big expectations of all new sites. Contractors and procurement teams are increasingly depending on digital research when evaluating suppliers. 

 Our priority was to implement site architecture. Together with SR France, we developed a layout that made service information easier to find and understand. Our team designed each page, built responsive layouts, and made navigation quick for mobile users. Now, users can easily browse the site from anywhere, whether at home or on the move. This decision was backed by Ofcom’s Online Nation 2024 report, in which they found that UK adults spent 75 % of their daily online time on smartphones. 

We drafted all core pages to enhance user experience and SEO. They now have clear headings, easy-to-read formats, and consistent messaging. Content was structured around real-world user goals: What services do they offer? Are they qualified? Where do they work? 

Additional functionality included: 

• Accreditation logos embedded on relevant pages 

• Optimised heading structure and copy for search visibility 

• A case study framework to support future content additions 

• Site speed improvements through code compression and asset optimisation 

• Accessibility that aligned with GOV.UK accessibility design principles 

Finally, we delivered a content management training session with SR France. This gave their team the tools to keep the site up to date and continue building credibility over time. 

Following the launch of SR France’s new website, visibility increased. Prospective clients engaged more with the brand online. 

Here’s what’s been achieved since going live: 

• Noticeable improvement in keyword rankings for core civil engineering and groundworks terms 

• Higher engagement across key service pages, with longer user sessions and clearer user journeys 

• Increased direct enquiries from contractors and developers across Dorset, Hampshire, and Somerset 

• Positive feedback from clients and partners noting the site’s clarity and professionalism 

• Increased use of the website in tender processes and early-stage conversations 

While not every project has hard metrics to measure, the qualitative results were enormous. SR France’s team now has a ready-made tool for conversations. One that builds trust with future clients and showcases the high standard of their on-site work. 

To view additional examples of web projects like this, please visit our client portfolio. Otherwise, you can check our blog for the latest insights on digital transformation in trade and construction. We use this space to share current trends, practical tips, and SEO best practices. 

SR France now has a professional digital presence that reflects the quality of their groundworks services. The website plays a practical role in supporting client communications. They use the platform to tender submissions, conduct site visits, and communicate with suppliers. This strengthens consistency in operations and their values of transparency, capability, and local reliability. 

The project also confirmed the value of collaborative delivery. We collaborated with the SR France team throughout the design, development, and content phases. This close partnership yielded a result that is familiar, functional, and well-suited for its purpose. If your business would benefit from a website that performs better for clients, decision-makers, and teams alike, we’re here to help. 

Want to see what we could achieve for your business? Contact us or call 01202 684400 to arrange a consultation with our web team.