digital marketing strategy for Forum Jewellers

digital marketing for Forum Jewellers

Forum Jewellers

We are proud to work alongside Forum Jewellers on an integrated marketing campaign that includes targeted emails, social media advertising, and ongoing Search Engine Optimisation.

By working to meet specific objectives in terms of sales and expanding the client’s existing target audiences, within the first 6 months of our campaign, we achieved a 490% increase in transactions via the Forum Jewellers’ website.

SEO social media advertising email marketing photography

177% increase in online revenue

As a result of targeted ads on Facebook, optimised website content and conversion-driven emails, Forum Jewellers saw a dramatic increase in online sales and revenue comparatively year on year.

SEO

At the very beginning of our SEO campaign, we worked with the client to set out specific goals and targets for us to work towards as part of the optimisation of the Forum Jewellers’ website.

As local family jewellers, many of Forum’s target terms focus heavily on ‘engagement’ and ‘wedding rings’ in Poole and the surrounding areas. With a carefully thought-out strategy, well-written content and optimised product descriptions and URLs, we were quickly able to achieve page 1 rankings for such terms, coming second only to a national and very well-known brand.

In order to keep the website fresh and engaging, as well as promoting products in their best light, we also provided a photography service. Our in-house photographer was able to capture a selection of product images as well as shots of the Forum team and retail store which are now in use on the website, social media and are also high enough quality for use in print advertising.

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Social media adverts for Forum Jewellers

social media advertising

Curating engaging content paired with eye-catching graphics, we’ve helped boost Forum’s social media presence and traffic to the website by running targeted advertising campaigns on Facebook.

Our Facebook lead ads, promoting products and incentives, have allowed us to generate new subscribers to Forum’s subscriber list.

With a carefully defined target audience, we’ve successfully increased interest in the brand from our client’s desired demographic and seen a rise in online sales as a result.

As well as running ads, we also provide social media support including graphics which elevate the Forum brand, ensuring consistency across all posts – whether shared by our team or by the client themselves.

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Forum Jewellers Facebook cover banner

email marketing

Our email marketing campaign has helped to boost customer loyalty over time, allowing Forum to stay in touch with their customers by sending regular email campaigns to their existing database as well as promoting the brand to newly subscribed contacts. Our regularly scheduled emails provide a touchpoint for Forum with their customers, in turn nurturing their database and providing value in terms of quality content, promotions and special offers.

With a combination of catchy subject lines and engaging content, our email marketing campaign has resulted in a 47% increase in visits to the website via email compared to the previous year.

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Forum Jewellers email marketing campaign

Online sales to complement high street shops.

Within the first 6 months of our campaign, combining SEO and social media, email marketing and striking photography, we achieved a 490% increase in transactions via the Forum Jewellers’ website.

No.1
organic ranking for 'Jewellery Shop Dorset'
52%
increase in website traffic YoY
47%
increase in email sessions