Brand Development and Marketing for Après Provence Launch

When Après Provence approached us, they had three essential ingredients: a logo, exceptional wine, and ambitious vision. What they didn't have was time. The launch timeline was tight, and transforming these foundations into a market-ready luxury brand required a coordinated effort across multiple disciplines.

Working alongside Studio Global, who led the brand development and creative direction, we took on the digital infrastructure and go-to-market strategy that would bring Après Provence to life.

Launching a premium wine brand isn't simply about creating a website and hoping for the best. Après Provence needed a complete digital ecosystem built from the ground up: one that could handle ecommerce transactions, support a multi-channel social presence, and position the brand for rapid growth in a competitive market.

The compressed timeline meant every element needed to work in harmony from day one, with no room for iterative launches or phased rollouts.

Beyond the digital presence, the brand needed to make an immediate impact. This required strategic thinking around business development, influencer partnerships, and creating the physical brand touchpoints that would make Après Provence memorable at launch events and in retail environments.

We needed to deliver not just digital solutions, but a comprehensive launch strategy that would establish credibility and generate momentum from the moment the bottles hit the market.

We began with the digital foundation, building an ecommerce website that reflected the sophistication of the Après Provence brand while delivering the seamless purchasing experience today's consumers expect. Our work spanned multiple disciplines to create a launch-ready brand.

Digital Infrastructure:

• Built a premium ecommerce website
• Established social media presence across YouTube, TikTok, Instagram, and Facebook
• Developed comprehensive social strategy covering organic content, paid advertising, and influencer partnerships
• Provided SEO support and reactive content to build online visibility

Business Development:

• Made key introductions to venues and retail spaces
• Created supporting pitch decks and documentation
• Helped negotiate deals to secure distribution

Brand Touchpoints:

• Sourced branded POS materials and merchandise, including signature parasols and ice buckets
• Captured the launch event at the Nici through professional media shoot

Throughout the project, Studio Global developed the broader brand identity, conducting media shoots to build a content library and creating the creative assets that would populate the social channels we'd established.

So successful have we been that the brand has since attracted attention from high-profile figures including the Prince and Princess of Wales, Maya Jama, and David Banda (Madonna's adopted son).

In a remarkably short timeframe, we transformed Après Provence from bottles and a logo into a launch-ready luxury brand with a complete digital presence, strategic marketing foundation, and the business development support needed to gain market traction.

The coordinated effort between b4b's technical and strategic capabilities and Studio Global's creative direction demonstrated how collaborative partnerships can accelerate brand launches without compromising quality.

Ready to launch your brand with the strategic support and digital expertise it deserves? Get in touch with us by calling 01202 684400 to arrange a consultation.