Recognising that no two customers search for car parts in the same way, we developed a multifaceted search function that makes finding the right part quick and seamless. Users can now search for parts using a variety of methods:

• By vehicle registration number and part type
• By OEM number
• By vehicle, make, model, year, and part type

In addition to these structured search methods, customers can also browse parts by category or by selecting specific car makes and models, offering a flexible and user-friendly way to explore Trents’ product catalogue.

The new website connects directly to Charles Trent’s proprietary API, pulling in real-time product data including pricing, RRP comparisons, product imagery, stock levels, and condition grading. A compatibility checker, allowing customers to validate parts against their vehicle’s registration, is also planned for future release.

A simplified navigation structure combined with high-resolution visuals and videos offer a clear and engaging user experience. The site architecture was developed with SEO best practices at its core to ensure that Trents continues to maintain its strong visibility in search engine results.

With over half of users browsing the website on mobile, the new site is fully optimised for all devices. Whether on desktop, tablet or smartphone, customers enjoy a fast and intuitive browsing and ordering process.

Product listings are rich in detail, pulling live data directly from Trents’ internal systems via API to ensure accuracy and up-to-date information.

Each listing clearly displays the condition grading of the part, giving customers immediate insight into its quality and usability. This grading system helps users make informed purchasing decisions and builds trust by offering transparency around the condition of used parts.

To encourage quicker decision-making and drive higher conversion rates, product pages also feature a real-time countdown timer showing the cut-off point for next-day delivery. This subtle but effective feature creates a sense of urgency, prompting customers to complete purchases before the deadline passes.

Combined with clear pricing (including comparisons to original RRP where applicable) and high-quality product imagery, the product pages deliver an e-commerce experience that balances function, speed, and trustworthiness.

The new customer account system has been designed with usability and convenience in mind, streamlining the post-purchase experience and encouraging repeat business. Account creation is quick and hassle-free.

Once logged in, customers can easily view their past order history, complete abandoned carts, and download invoices - all from a single, easy-to-navigate dashboard. Additionally, they have the ability to save their delivery and billing address, making future checkouts significantly faster, especially for regular buyers or trade customers handling frequent orders.

The platform has been built with scalability in mind. Upcoming enhancements will introduce features such as the ability to track the status of an order and facilitate the returns process.

Recruitment plays a vital role in the continued growth and success of Charles Trent Limited. With a broad range of roles across operations, logistics, customer service, and technology, the team needed a better way to promote opportunities and attract high-quality candidates. As part of the website redevelopment, a dedicated careers section was introduced to give job listings the visibility they deserve.