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5 major ways high-quality photography impacts business conversions

July 27, 2023

It will come as no surprise that customers want to get a clear look at what they’re paying for before they part with their cash. In fact, studies have shown that 75% of online shoppers rely on product photos when making purchasing decisions; that’s 75% of potential customers that you could lose if you don’t have the right pics.

High-quality photography is an absolute no-brainer when it comes to trying to maximise conversions, no matter if you're a clothing retailer, hotel chain, or construction company. You've already put in the hard work, so don't fall at the final hurdle with low-quality shots!

Here are 5 ways that high-quality photography can make a marked impact on your business conversions:

1. Set yourself apart

Make sure you always stay a cut above the competition by having professional photos that showcase your products and services in the best possible light. Just like we've always been told – first impressions count! High-quality visuals can grab a customers' attention and make your business stand out in a sea of products.

Plus, if a potential customer needs to choose between your services and those of another company, authentic, high-quality visuals could be the reason they turn to you (particularly if your competitors are lacking!).

2. Boost brand image and customer loyalty

Consistent photography is an incredible way to create a strong, recognisable brand image across your website and beyond. By consistently using high-quality and visually appealing images, your business can create a positive brand image that conveys professionalism, attention to detail, and quality.

Cement your business' style with uniform photography so that people always know what to expect. Consistency is crucial for maintaining a positive brand image and reputation, which ultimately leads to higher customer satisfaction and loyalty.

On top of this, you can use corporate photography to communicate your business' personality and uniqueness to customers. By showcasing the people behind the business, their values, and their culture, corporate photography humanises the brand and creates a personal connection with customers. This, ultimately, results in more conversions.

3. Evoke an emotional response

This is a biggy! Photography has a powerful ability to evoke emotions and create a connection with the viewer, so make sure your business is taking full advantage.

Put simply: the more positive emotions that your business' photos invoke, and the more the images tap into the psychology of the customer, the more conversions you will make.

One tip is to photograph your products being held by hands, causing potential customers to subconsciously connect with the idea of owning your products themselves.

Check out more tips on creating product photos that boost sales and exposure.

4. Accelerate the buyer's journey

A little bit more buyer psychology for you... (anything to get you those conversions!)

When a buyer visits your website or social media page, they go on a buyer's journey. Ultimately, your goal as a business is to guide your customer through the three stages of this journey, until they reach the final 'decision' stage and choose to invest in your product or service.

The first stage of the journey is 'awareness' – when the buyer identifies they have a problem that they need to solve. High-quality photos can play a part here, as offering a solution becomes a whole lot easier when your business is armed with some showstopping pics.

The second stage is 'consideration' – where the buyer will research ways to solve their problem. Again, using professional photography makes it easy to showcase exactly how your product or service will achieve this, leaving no reason to look elsewhere!

What's that I hear? Ah yes – the sweet sound of conversions!

5. Reduce your return rate

Okay, so you might be thinking that reducing your return rate doesn't directly help with conversions – and you'd be right – but it's still vital to make sure your business is maximising income and not wasting unnecessary time or money on admin.

Studies have shown that one of the top solutions for minimising returns is to provide detailed photos of the product or service, proving that great photography is surefire way to make sure you don't lose your conversions once you've got them.

Get photos that turn heads and turn up conversions with b4b

Our media department are pretty nifty when it comes to corporate photography – whether you're offering a service or a product, we know how to capture its best side and show your customers exactly what they're looking for.

Want to see some of our work? Check out the photoshoot we did for estate agents Martin & Co, as well as this product photoshoot for Brockpac.

Don't let your business down by representing all your hard work with poor quality images. You're only a shutter click away from maximising your conversions, so reach out to us today!

Keen to get started? Give us a bell on 01202 684400 or send over a message – we'd love to chat!

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