Gary Trudgett
Head of Client Strategy
Gary's a marketing veteran with over 25 years of experience under his belt. He’s worked for big brands like Sony, Nokia, and Sharp, and that expertise makes him a huge asset as b4b's Head of Client Strategy. He's passionate about building strong relationships with clients and turning their goals into real, actionable plans. When Gary’s not at his desk or meeting clients, he's tearing up the road (or dirt!) on two wheels. There's no terrain he won't tackle, from road cycling to heart-pounding downhills, and with a ten-bike collection at his disposal, he's always got the perfect steed for his next epic challenge. Speaking of epic, Gary's proudest achievement is conquering the Raid Pyrenees challenge. The gruelling 712 km ride has over 54,000 feet of climbing and 18 mountain passes to get over, but he managed to smash it in under 100 hours, all in the scorching August heat. Not bad at all!
