Francesca McKechnie
Copywriter
As a copywriter, Francesca’s role at b4b is to write snappy, engaging content that catches eyes and draws in clicks. Thanks to her years of professional writing experience, she has the expertise to write for any kind of business, in any kind of sector. Francesca takes her inspiration from the English language itself, with a deep passion for “the nuances within language, how writing can be used to convey a message, and how language can be used to encourage action.” When not at work, Francesca loves slipping on her dancing shoes for her ballet and tap performances, walking with her partner, and whipping up a storm in her kitchen. She’s even started dabbling in a bit of paddleboarding: “So far I haven’t fallen off, which I’m taking as a win!”
