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Web Design, SEO, PPC & Social Media for W&S Recycling

SEO, PPC, social media, web design

W&S Recycling have been providing specialist waste disposal and recycling services for nearly two decades. They manage over twenty recycling centres across the South and offer a wide range of solutions, including WEEE (Waste Electrical and Electronic Equipment) disposal, confidential paper shredding, skip hire, and much more.

In 2016, W&S Recycling came to us looking to boost their online presence and draw in more clients. We helped them achieve that by designing a sleek, easy-to-navigate website for their business, then launching a comprehensive marketing campaign that combined PPC, social media SEO strategy in Bournemouth. The result? A surge in revenue and a brand that's now recognised across the South.

Read on to see how we helped W&S achieve amazing results with our marketing services, and how we continue to support them today.

website design

seo

ppc

social media

website design & development

When we met with W&S Recycling to discuss their website goals, it became clear they needed a solution that catered to a lot of different target sectors. From commercial clients seeking W&S Recycling's impressive track record to residents booking bin collections and managing skips online, the website had to serve them all. W&S Recycling also boasts a wide range of recycling services, so showcasing them effectively on a large website was crucial.

We tackled both requirements by creating a user-friendly navigation menu. This clear layout benefits both website visitors and search engines, allowing users to find what they need quickly on desktop and mobile devices.

To complement the streamlined navigation, we designed each page template with impactful visuals. Eye-catching images showcase W&S Recycling's impressive facilities and machinery, further solidifying their brand identity.

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SEO

After launching W&S's website, we needed to get it noticed by potential clients. We did this through a concentrated SEO strategy that included researching and optimising keywords, creating compelling meta titles and descriptions, implementing schema markup, and more.

SEO is an ongoing process, and as W&S Recycling's business and user trends evolve, so does our strategy. Our copywriters, SEO experts, and user behaviour specialists work together to constantly analyse search patterns, user engagement, and trending topics. This keeps W&S Recycling ahead of the curve on Google. We also closely monitor how potential customers interact with the website, making tweaks to drive more phone calls and online enquiries.

Our hard work has paid off. W&S Recycling's website now enjoys a significant boost in domain authority, ranking on the first page of Google nationally for their target keywords - that's a staggering 1,150% increase! This translates to more organic traffic and a surge in online enquiries.

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PPC

While our SEO campaign covers the full range of the client's services, the team at W&S Recycling was especially keen to boost online bookings for their skip hire service.

To achieve quick engagement, high traffic, and increased bookings, we set up a targeted Pay Per Click (PPC) campaign using Google Ads. This strategy allowed us to bid on specific search terms in targeted locations, positioning W&S Recycling's website at the top of Google's results page for relevant skip hire searches.

This marketing method offers a high return on investment, especially when paired with a user-friendly website. This is because the client only pays Google when a potential customer clicks on their ad. Since searches for terms like 'skip hire' or 'hire a skip' show strong intent to take action, clicks to W&S Recycling's easy-to-use skip hire booking system have a high chance of converting into paid bookings.

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social media

On top of driving traffic to the client's website, social media is a great way to make sure customers can easily reach them.

To engage both commercial and domestic audiences, we run campaigns on LinkedIn and Facebook. These platforms make it easy for W&S and their customers to communicate with each other. Through targeted advertising, we build brand awareness and expand their audience by showcasing the wide range of services they offer.

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ppc

Whilst our SEO campaign spreads focus across all areas of the client’s long list of services, the team at W&S was also particularly keen to generate a high volume of bookings via their online skip hire system.

In order to generate quick engagement, high levels of traffic and increased bookings, we set up a targeted Pay Per Click campaign. Utilising Google Ads allows us to bid on specific search terms in target locations and in turn place W&S Recycling’s website at the top of Google’s results page for searches relevant to their skip hire service.

This method of marketing offers a high return on investment when paired with a user-friendly website such as this, as the client only pays Google when a potential customer clicks. As searches for terms such as ‘skip hire’ or ‘hire a skip’ demonstrate strong intent to fulfil an action, clicks through to W&S Recycling’s easy to use skip hire booking system have a particularly high chance of converting to paid bookings.

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social media

As well as driving traffic to the client’s website, social media is also a great way to ensure customers are able to reach them with ease.

In order to engage with both a commercial and domestic audience, we run campaigns on both Linkedin and Facebook. Both channels allow for effective communication between W&S and their customers, and targeted advertising helps us to build awareness of their brand and expand their audience by exposing them to the many services on offer.

how social media marketing can drive leads