Web Design & SEO Dorset | Client Wright Minimix

Following the success of our ongoing marketing efforts within the construction sector, we were approached by Wright Minimix to create a new, user-friendly website that both reflected their heritage and showcased their modern and innovative approach to providing concrete solutions. They also instructed us to manage their online marketing strategy in order to boost business.

Wright Minimix is a leading supplier and manufacturer of ready-mix concrete, liquid screed, concrete blocks, and concrete pumps for hire in the South West. Their experienced team have a wealth of knowledge and pride themselves on the comprehensive services they offer across both the residential and commercial sectors.

Following a meeting with the client and all stakeholders to understand what their values and priorities were, along with their vision for the business, we set about creating a fresh new website that showcased their service but also conveyed their unrivalled reputation in the industry.

As well as providing details of their concreting solutions, we designed the site as an information portal where visitors could learn more about how to go about their projects and what equipment and products they would need.

We also developed a useful online calculator to calculate the volume of concrete needed for a particular space.

Users simply enter the width, depth and length of the space they need to fill, and they are instantly given the amount of concrete in cubic metres that they will need.

To showcase the size of their fleet of concrete boom pumps including the UK’s largest concrete pump at 62 metres, our in-house photographer visited their premises and accompanied them on a number of jobs to capture great shots of them in action.

Our web design team then incorporated these images across the website to ensure it was visually appealing.

Once the website was live, our marketing team started to implement an SEO strategy that would ultimately see Wright Minimix dominate the search engines for concrete pumping keywords.

Content creation formed a major part of the marketing plan – creating useful and optimised content that would inform the user and also satisfy Google to enable the site to rank well.

The objective was for the website to rank highly for the target keywords across all their services in the locations they could service.

We have implemented a local SEO strategy which has resulted in the website attaining the position 1 ranking in Google for 37% of their target keywords.

The site has since experienced a doubling of traffic year-on-year with an average of 3,500 new users visiting each month.

Our SEO efforts continue to boost their search engine ranking and visibility for select keywords on a national scale, which has enabled Wright Minimix to grow their business.