Case Study: Meridien Interiors Web Refresh, Social & SEO

web refresh, SEO, PPC & social

Meridien Interiors came to us looking for a way to raise their brand awareness and increase leads, as well as promote their new outdoor kitchen service, with a web refresh, SEO, PPC and social media.

At the start of 2023, Meridien Interiors came to us looking for a way to raise their brand awareness and increase leads, as well as to promote their new outdoor kitchen service. Well, we were only too happy to oblige!

Meridien Interiors are a longstanding interior design business, having served the whole of Dorset, Hampshire, and Wiltshire for over 13 years. Drawing on their expertise in designing and fitting a variety of living spaces, they’ve now branched out into outdoor kitchens, too.

We provided Meridien Interiors with a full web refresh, SEO, PPC, and social campaign to drive potential customers to their site and keep them there.

The web refresh worked to improve their existing site, drastically improving user experience on the site and boosting conversions. Meanwhile, our SEO, PPC, and social campaigns drove brand awareness and helped jumpstart buyer journeys.

web design SEO PPC social media campaigns

1700% increase in customers

The results speak for themselves – from January to March 2023, Meridien Interiors had 162 customer conversions, compared to just 9 in the previous period!

web refresh

The primary aim of the web refresh was to improve the user experience across the site – helping to lead potential customers through their buyer journey.

Our web team focused on optimising the website’s usability, adjusting the interface to create something that was intuitive, user friendly, and visually powerful.

All this work paid off, with Meridien Interiors now ranking on the first page of Google for a range of relevant search terms, including ‘kitchen design Poole’ and ‘outdoor kitchen Dorset’. Now you know where to find them, and so does everybody else!

web design

Meridien Interiors Webpages

SEO

Our SEO approach covers a broad range of avenues – we made sure the Meridien Interiors website got on Google’s good side by using a variety of tactics, including content optimisation, content creation plans, and backend revisions.

The content team created engaging copy to showcase all of Meridien’s products, whilst also providing additional value to website users through informative blogs and engaging case studies. All of these served to demonstrate the breadth of knowledge and experience of the brand.

To gain extra favour with Google, our SEO specialists constantly revise and update the website’s SEO strategy. This is what led the website to occupy such a prime location on the search engine!

If you want some stats to put this work into perspective: Meridien's website saw their new users increase by 220.4%!

SEO

Meridien Interiors Bespoke Kitchen

PPC Services

Taking into account the goal of Meridien Interiors to increase leads and promote their outdoor kitchens, we initiated a pay-per-click ad campaign to drive traffic to their website.

Our PPC team took care to curate the adverts’ audience, making sure the adverts were targeted towards those most likely to become paying customers.

As expected, the PPC campaign paid off – traffic from paid search increased by a mammoth 5,234.4%! This created a huge rise in brand awareness and leads, resulting in a very successful PPC campaign overall.

PPC

Meridien Interiors Kitchen Sink

social media

From photos introducing the team to a showcase of Meridien Interiors’ stunning work portfolio, our social team curated a clear brand voice for the business over social media.

By increasing engagement and brand awareness, this social media strategy has successfully grown Meridien’s online presence and driven traffic to the website.

In fact, traffic from social rose by 24%, proving that our campaign has been helping Meridien Interiors make their mark in online social spheres!

social media campaigns

Meridien Interiors in Wimborne

Our work with Meridien Interiors has made a marked difference to the brand’s presence and sales this year, not only seeing them arrive at Google’s coveted first page, but also having this convert into a large increase in sales.

If you’re looking for similar success, why not get in touch? Whether you want to refresh an existing website, start from scratch, or boost your marketing through other channels, our talented team can offer you a bespoke package to maximise results. Give us a call on 01202 684400 today!

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