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Magento® website for Charles Trent

Charles Trent

Leading vehicle component recycling company, Charles Trent, approached us for a website that could provide an e-commerce platform for customers to buy car parts online.

Their existing website used iframes to display the products, which made it difficult for Google and other search engines to index the products, heavily impacting on their website’s rank in search engine results.

The challenge was to seamlessly integrate the 3rd party software, which manages their products into the Magento® e-commerce platform using RESTful APIs.

Magento development website design website support

a simple online shopping solution

We built an online car parts ordering platform for Trents that integrates with data from 3rd party software to give live parts stock-levels and pricing.

Magento development

Our team successfully integrated Car Parts and Order APIs and developed a user-friendly and simple online shopping solution using the Magento platform. We worked closely with the 3rd party to suggest improvements to their Car Parts API which enabled better alignment with the client’s existing business process model.

We also built custom extensions for postcode lookup, search autocomplete and rich snippets for the many products and categories.

The Magento system was successfully introduced with zero disruption to the client’s business. The installation has resulted in more streamlined business processes and more efficient operational performance resulting in an increase in turnover and profit.

The client is experiencing significantly improved levels of customer satisfaction and retention.

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website design

We paired a simplified navigation system with high-quality imagery to create a website that showcases the various products supplied by the client, whilst also being built with SEO in mind to ensure its visibility in the search engines.

The website is fully optimised for mobile to ensure their large number of customers who use the website ‘on-the-go’ experience a simple and fast ordering process. We have paired a number of Magento extensions with custom code to achieve the results they required.

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Website design for Trents

website support

Each of our websites come with our HyperWatch warranty for the first 30 days and ongoing support to provide total peace of mind from day 1 of your website, app or bespoke system going live.

Our online help centre is a cloud-based customer support solution that gives Charles Trent 24/7 access to create support tickets, suggest improvements and view the status of any open issues.

We offer different levels of support to suit your bespoke needs. From guaranteed response times to optimisation, we will have the right support package for you.

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Trents support website

Majority of traffic from organic search

Previously the Trents website had not ranked well on major search engines because of the way the site was built. Our developers used Magento and integrated with 3rd party data to build a website that now receives over 80% of its traffic from organic search queries.

575k

annual website visits

83%

of traffic from SEO

Page 1

ranking for 'used car parts'