web design & development for
The Ashfield Partnership
The Ashfield Partnership
The Ashfield Partnership, comprising the Ashfield Estate, C G Fry, Morrish Homes and Wyatt Homes, approached us to help showcase their vision of building communities and creating a legacy in the Romsey area with a new identity and website.
Tim Knatchbull, the custodian of the Ashfield Estate, was being approached by volume housebuilders, land dealers, and planning consultants who were making offers to secure parcels of his land around Romsey. Tim decided to find a way to bring about new development in which he could take pride and provide for future generations and so the Ashfield Partnership was formed.
The new website was designed to showcase the work of both the Estate and the Partnership.
Large images contrast with clean white spaces to provide a clear and user-friendly experience. It was important that we could easily link to documents because the Partnership frequently shares information amongst stakeholders relating to community consultations, timelines and design codes.
We developed the website on our custom CMS platform. One of the benefits of our custom CMS is that it can grow with your business and allows you to integrate additional APIs and add modules as and when you need them.
Another is that you won't require in-depth training, the editing options available to each user can be fully customised to ensure quick and easy use by any staff member.
As part of our monthly marketing for the Ashfield Partnership, we are undertaking a search engine optimisation (SEO) campaign to ensure that the website is found by Google, and most importantly their desired audience, for their target keywords.
We also conduct a range of web updates to make sure the imagery, look and feel of the website is kept fresh and up-to-date.
"We just wanted to thank you all for your superhuman efforts not just over the last week but over the last year or so in building the website for the Estate and the Partnership. We think that the website now looks very good, reads well, and absolutely does the job as we approach community engagement."
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