
Introduction
We were approached by our client, Simon Sansome, who had a brilliant idea for a new app design and needed a team with the expertise and know-how to bring it to life.
Well, he came to the right place! Inspired by the premise of Simon’s app concept: to create a “TripAdvisor-style” experience for people with disabilities, making it easier to find accessible venues. Our team at b4b got to work.
The app was launched in early 2022 and has gained an international following, with reviews praising the way in which the programme makes it easier for those with physical disabilities, mental health issues and learning disabilities to explore and travel with confidence.
With a dream to inspire confidence in others and remove some of the unknowns that could make activities - like going out to dinner or visiting a new venue – a frustrating experience, Simon had already started running a Facebook page. This became a place where people could share their reviews of how certain establishments catered to (or failed to cater to) their specific needs.
From here, the idea for an app was born, aiming to make this information even more accessible and easier to find - it was just a case of building it!
Building Snowball
A detailed breakdown of how we got the ball rolling for the Snowball app - from conception to creation!

In early 2022, we successfully launched Snowball to the public. Since its release, Snowball has amassed over 15,000 users and 7000 reviews and is making positive waves throughout the disabled community and wider public.
In October 2025, Snowball featured on Dragon's Den and received £80,000 in investment from all five Dragon's.
Snowball has also won six recognised awards, including the Santander Global Award 2024, the De Montfort University Entrepreneurship Award 2024, and the TBAT Innovation Challenge Award 2025, and has gained late-stage recognition in many others.
We were thrilled to work with Simon to make Snowball become a reality, and are extremely pleased with the growing success of the app. We look forward to working with Snowball in the future to help fulfil even more of its huge potential.
“b4B have been an incredible partner on the Snowball journey. Their dedication, technical expertise, and belief in what we’re building have helped turn an idea into one of the world’s leading accessibility platforms. Over the past few years, their support has gone far beyond development - they’ve been part of the Snowball family, helping us make sure everyone, everywhere, can go anywhere.”
Simon Sansome
Founder & CEO, Snowball
Snowball Community
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