brand identity & web design for Bell’s Decor

The client’s original website was out of date and with big plans to grow the business, it no longer represented the Bell’s Decor brand in the way they wanted it to be perceived. They contacted b4b for a new CMS website in conjunction with a rebrand and logo redesign.

As a relatively new company, Bell’s Decor lacked an online presence and performed poorly in search engines results. Once the new website was live, we started an ongoing SEO and social media marketing campaign to boost brand awareness, increase traffic and generate enquiries.

We have seen an increase in the number of enquiries generated from regional housebuilders looking for quality contract decorating services since the website went live.

As the client was looking to completely refresh their brand, our graphic design team was brought in at the beginning of the project to understand the client’s vision.

Following several meetings, we created multiple logo options for the client to choose from along with a colour palette. The final logo incorporates the B & D in a curvy design which gives the client a striking icon to use across all marketing material. The new branding guided the website design.

Unlike the old website, which had no method for generating enquiries, the new site developed by b4b is set up for lead generation and has contact forms placed across the website for the convenience of users visiting the site. As a result, we have seen an increase in the number of enquiries generated from regional housebuilders looking for quality contract decorating services since the website went live.

Imagery played an important part of the website design. Showcasing the projects that Bell’s Decor have completed was key to give credibility and present the quality of workmanship.

Our copywriting team got stuck in and created fresh, engaging content to cover all pages of the website.

As organic traffic from Google was going to be important for the success of the website, we paid close attention to meta titles and descriptions to improve search engine rankings from the outset.

We are currently undertaking ongoing SEO and social media marketing for Bell’s Decor in order to keep up the momentum, improve brand awareness and continue to generate even more quality leads.

The best way to present Bell’s Decor was through high-quality imagery of projects they had worked on. This was going to be a key element of the site.

Our in-house media team worked in conjunction with the client to make various site visits to capture their work in great detail.

The final imagery was used throughout the website, as well as on social media as part of our Facebook and LinkedIn campaign. We’ve also used video to introduce Bell’s Decor and their background.