As part of a PPC campaign, an advert for your website is placed in the top premium positions of the organic / natural listings on a search engine. Unlike SEO (search engine optimisation), PPC is instantaneous and is based on an auction payment model, where you pay the search engine each time someone clicks on your advert and visits your website.
PPC advertising is the only legitimate way to guarantee a presence on the first page of a search engine’s results for search terms or keywords that are relevant to your business.
As a digital agency, we have been helping clients get to grips with PPC marketing for a number of years with great results. Our expert Google Ads specialists can set up from scratch new PPC campaigns and manage your monthly PPC marketing budget, or we can share with you our knowledge and experience so you can manage the campaign yourself rather than opting for complete outsourced PPC management. We can also review any existing PPC campaigns, recommending any necessary changes and also take over and manage them on your behalf.