Person viewing shopping search results

PPC advertising

guarantee your business is at the top of Google

what is PPC advertising?

As part of a PPC campaign, an advert for your website is placed in the top premium positions of the organic / natural listings on a search engine. Unlike SEO (search engine optimisation), PPC is instantaneous and is based on an auction payment model, where you pay the search engine each time someone clicks on your advert and visits your website.

PPC advertising is the only legitimate way to guarantee a presence on the first page of a search engine’s results for search terms or keywords that are relevant to your business.

As a digital agency, we have been helping clients get to grips with PPC marketing for a number of years with great results. Our expert Google Ads specialists can set up from scratch new PPC campaigns and manage your monthly PPC marketing budget, or we can share with you our knowledge and experience so you can manage the campaign yourself rather than opting for complete outsourced PPC management. We can also review any existing PPC campaigns, recommending any necessary changes and also take over and manage them on your behalf.

building your campaign

We ensure that your PPC ads highlight what is unique about you and your business, and that they’re aligned with your target keywords and the type of search query people will use to find your business. We need to explain to potential customers how engaging with your business fixes their problem and makes their lives easier.

Visual formatting of the ad is crucial. We write enticing headlines and descriptions, add keyword-rich display URLs and utilise ad extensions to make it easier for searchers to take action. Without engaging ad copy or visual banners that demand attention, your campaign will fail to generate clicks. A well-written (and well-timed) ad can turn searchers into valuable customers.

The above approach to managing PPC ensures that our campaigns are motivating, impactful and drive highly targeted traffic to your landing pages ready for conversion. Get in touch today by sending us a message or you can call us on 01202 684400.

"b4b helped us to form the brand for Chalet Heavenly, and built the striking website. They started us off with SEO and PPC which was a great addition to our armoury in a very crowded marketplace."
Paul Meyer
Chalet Heavenly
our paid search marketing projects
W&S Recycling
W&S Recycling
website design & development, SEO, PPC & social media
Chalet Heavenly
Chalet Heavenly
brand, website development, SEO, PPC & social media
Trethowans Solicitors
Trethowans Solicitors
web development, seo, ppc
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