Graphic showing connect people

internal brand communications

inspire an emotional connection

internal marketing to inspire employees

 

Internal marketing does more than just build awareness of organisational values.  It inspires employees to form an emotional connection with your brand and your business.

Internal brand communications are important for all businesses, but it is essential for businesses with a dispersed workforce (such as retail stores, remote offices and front line workers), businesses where a rebrand has taken place or when a business has been acquired and a change of culture is needed.

Employees are the very people who can make your brand come alive for your customers – and yet many companies very often ignore this critical constituency.

Internal marketing is the best way to help employees make a powerful emotional connection to the products and services you sell.

our brand communications methodology

Our experience shows us that when people care about and believe in the brand, they are motivated to work harder and their loyalty to the company increases.

Our five-step methodology to successful internal brand communication:
 

  1. change top-down information flow and make it inter-departmental
     
  2. encourage employees to feed-back about internal communication
     
  3. reach and engage employees regardless of location
     
  4. set benchmarks and measure internal communication efforts on a regular basis
     
  5. make internal communications an iterative process

 

"b4b brought our business to life through the website and enabled us to clearly communicate to our customers and employees exactly what we do, which had previously been a major hurdle for our business to overcome."
Gurveen Hothi
Cobham Aviation Services
our brand projects
The Ashfield Partnership
The Ashfield Partnership
brand identity, website design & development, SEO & content marketing
Mass Concrete
Mass Concrete
brand workshop, brand strategy & framework & website design
Nurturing by Nature
Nurturing by Nature
brand, website design & development, SEO, content & email marketing
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