Internal marketing does more than just build awareness of organisational values. It inspires employees to form an emotional connection with your brand and your business.
Internal brand communications are important for all businesses, but it is essential for businesses with a dispersed workforce (such as retail stores, remote offices and front line workers), businesses where a rebrand has taken place or when a business has been acquired and a change of culture is needed.
Employees are the very people who can make your brand come alive for your customers – and yet many companies very often ignore this critical constituency.
Internal marketing is the best way to help employees make a powerful emotional connection to the products and services you sell.